Google Updates, they strike fear into many an SEO professional and worry some website owners to death. The former stress out because if they have been doing things the wrong way they can lose the rankings they have previously gained for their customers..
The latter worry because they rely so much on the traffic (and thus sales) they get via Google.
Both are very understandable, but is all this worry justified…..
We had the opportunity to attend the Search Marketing Expo a few weeks ago. What a slam-dunk, home run, and overall Why We Should Stop Worrying About Google Updates image GoogleUpdateAnimals 300x213awesome conference it was! It was chock-full of industry leaders, including SEO celebrities like Google’s Matt Cutts, Bing’s Duane Forrester and Search Engine Land’s Danny Sullivan. After sitting though hours of panels and conversations, and sending out many, many tweets, we’ve got a new perspective on the world of SEO.
So what was one of the main takeaways from Search Marketing Expo? We should stop worrying about Google algorithm updates. That’s right, STOP. Let it go, no more stressing, take a chill pill and relax.
Phew. Doesn’t that feel better? We thought it would. Now here’s why you can stop stressing about Google updates:
After years of fearing, sometimes bashing, and even groveling on our knees to Google, we’ve come to terms with the fact that they (Google) are the good guys. Their goal is to serve up the best results for searchers. And, when it comes down to it, they’re not out to hurt you or your website. If you don’t commit black hat SEO, buy links, or spin weak content, then put your mind at ease. If you spend time thinking about how the user will experience your site, you’re on the right and same track as Google. If you have a strong following on different social media channels, it demonstrates that you’re trusted and have more authority. This in turn signals to Google and Bing what their searchers might want to see more of in search results.
Danny Sullivan, from Search Marketing Land, posed this question to a room full of eager SEO pros during one jam-packed session: “Who here worries about Google updates?” Everyone’s hand shot up. Then Sullivan asked, “Who has been hit by a Google penalty?” 99% of the hands in the room dropped.
That got the wheels turning in our heads. If we care about our user’s experience, don’t spam or do other stuff frowned on by Google, then why do we need to worry? It’s like speeding on the freeway. If you don’t do it, you don’t need to worry about the cops pulling you over!
My take is very much in line with this article. Do things the right way, make your site interesting and informative and get some good links in too (Plus Social Mentions if you can / its applicable) and your rankings will be safe. Do anything else and you could be in trouble.
The choice is yours…