There is a lot of talk on the web today about Social Media and how it is the new SEO, the new way to get traffic to any website. Such talk is perhaps fuelled by the number of businesses that are leaping onto the Social Media bandwagon in huge numbers.
With this in mind I have just created a page on the SOM website to fill in some blanks about Facebook and Edgerank
Here’s an excerpt:-
Facebook is a Complex Beast !
Facebook is however a much more complex beast and requires a much more formulised approach.
One of the first things that you have to contend with is the matter of Edgerank as your score here will directly influence the power of your posts. As Edgerank is itself a measure on how good your posts are, getting this right results in a truly virtuous circle, good posts resulting in a higher Edgerank, that in turn leads to more people seeing them, which in turn results in a higher Edgerank and so on.
It is obvious then that you must use Facebook in a manner that produces the best possible Edgerank, which means that you :
- Should post frequently (thus reducing the negative influence of the ‘Time Decay’ factor)
- Should create posts that appeal to the reader so that they ‘Like’, ‘Comment’ or ‘Share’ them (this increases the positive effect of the ‘Affinity’ factor)
- Should write posts that where possible engage the readers enough to Comment on them as this has a higher ‘Affinity’ weight.
Getting this right will increase the Edgerank of a brand and thus cause more and more people to see any post, which if they do engage those readers in the right way WILL increase brand awareness and thus sales. The extra ‘Social Signal’ created also has the added advantage of improving Google results, the impact of all these people ‘talking about’ a brand/domain name being something that they cannot ignore.