Using Pinterest is one way of creating or increasing a brand image and many small businesses are making use of this method of raising awareness. Without awareness, businesses will struggle and being able to show off your goods enables potential shoppers to view your range from the comfort of their own home or from their smartphones whilst on the move. Pinterest has created quite a niche for those who are able to show their goods in photographs. Good photography will go a long way to improving brand awareness and is worth doing.
In today’s digital world, communications and consumers move quicker than ever before. Once something is said or done, it’s hard to put that genie back in the lamp, so to speak. As king of the imagery hill, Pinterest naturally faces a lot of challengers – but by voicing certain shortcomings of the site they may soon face a major challenge.
To wit: Pinterest recently began curtailing the number of spammers and fake accounts on their system in an effort to clear its platform of unwanted elements. There were major adjustments – and then they chose to start testing secret boards a midst very high-profile attention. Pinterest said “the holidays were a perfect time to test one of our most frequently-requested features: secret boards!”
Is Pinterest saying it’s ok to hide your gift requests, or likes and dislikes, only for the holidays? In trying to be all things to all people and please consumers during the holidays, Pinterest is inviting a lot of criticism – which could escalate into a larger issue. By only allowing users to create up to three of these Secret Boards (which won’t show up anywhere else in Pinterest), you’ll need to delete one or make one public before you can create another. You also can’t transfer any of your existing pins – far from ideal. Click to continue