Why Outsourcing SEO Services Rather Than Employing Someone Makes Sense
For those businesses who want to gain sales via the Internet, Search Engine Optimisation, or SEO, is key. Without it any business will struggle to gain an effective online presence.
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SEO is the way you show the major search engines that your website is the right one to list for a given query, that it is trustworthy, authoritative, relevant to your visitors and will answer their needs. Why is this the case? Well basically it’s because the major search engines, notably Google, say that this is the way it is. As they make the rules, all any business can do is to follow them.
Gaining the approval of Google can lead to a ranking on the first page of their search engine and an instant boost in leads and sales.
But, of course you know all this, and may already be thinking about finding someone to employ in your business to help with your SEO and Online Marketing.
The Disadvantages and Advantages of Outsourcing Your SEO
Of course, the biggest advantage of employing someone is that they report directly to you, and that you have a resource that appears, on the face of it, to be more reliable. Also, as they are working on your premises, you have access to them every working day.
But Do You NEED Someone There Full Time?
This is the real crux of the matter, for in my experience (and I have a lot – 19 years in all) of SEO, only the largest organisations need someone on their team full time.
Yes, there is a lot to do, but can one person really do all of it?
- Working out what to write about (research into the current topics being needed)
- Writing the content
- Making the videos to go along with the words and pictures (using You Tube this way gives you another marketing channel )
- Ensuring that the SEO of that new page (including word usage – LSI) is correct
- Adding Schema code to the pages (as appropriate)
- Keeping up to date with the changes – Google makes life interesting by altering the rules all the time
- Building links from other sites – Google LOVES links
- Getting Citations from directories and other sources to boost your Google My Business listing
- Checking the Citations to your site to make sure they all use the same NAP (Name Address and Phone number combination) and getting them altered where needed
Now admittedly this list (and there is more) is a long one, BUT unless that member of staff is going to do it all themselves (and they’d have to be a pretty unique individual to be good at all of them) they will be outsourcing much of the work, or using special software to help them.
If they are a king copywriter, know all about SEO, Schema and can use video production software then they could well need a few days a week to do it all, BUT even then is that really cost effective? In truth it is better to outsource some elements of the work. This causes the member of staff to become more of a project manager than a creator. That is fine, as it means the best people will be carrying out the work that is needed. It does however, require less time.
The best way of achieving all that is required is for the project to be managed by someone that knows all about SEO and who has the ability to access the best software and suppliers. This ensures that the work is completed in the most efficient manner possible and is just what you get when you use Serendipity to help you with your SEO.
This is where outsourcing your SEO can really pay dividends and if you want the best of both worlds, then in some circumstances, Serendipity’s Graham Baylis, will come and work on your premises as needed. That way you get the ‘control’ you want, but don’t have the expenses associated with an employee.
Lets Looks At The Disadvantages of Outsourcing SEO
Some businesses fear that there will be lots of hidden costs and that security and confidentiality will be compromised.
Another matter is that of ‘drive’. Some business owners believe that any outsourcer will not have the same dedication as a member of staff. Whilst it is true that any outsourcing company has to make a profit and that this must be a factor in the work they do, they are also in the position of having to prove that they are worth their money, and run the risk of being replaced on a regular basis.
To these two points, I can say, without fear of contradiction, that there are never any hidden costs when dealing with Serendipity, and that we offer a totally trustworthy service with ‘honesty’ being inbuilt into the core of the business.
And when it comes to achieving success for our customers, I can again say that we always do our utmost and continually have our customers best interests at heart, often going that extra mile.
Another Look at the Advantages of Outsourcing
There are basically two areas, one involving costs and the other ability
The Cost Advantages of Outsourcing
Whilst it is true that your new member of staff will be with you every day, you also have to pay them every day. Not only do you have to pay their salary, there is also the small matter of National Insurance, Pension Payments, Sick Pay (with the attendant loss of their services), the cost of their IT equipment, its support, even the cost of the office space they will occupy.
Then there is the cost of training them, or keeping them up to date with all the changes that are a constant part of Search Engine Optimisation today.
Finally, there is the issue of subscriptions. You may not know it, but to be able to effectively optimise a website you need access to many different software services and packages, including:-
- Keyword Research Tools
- Site Analysis Software
- Competition Analysis Tools
- Linking Analysis Systems
- Keyword Content Checking Tools
- Ranking Checking Software
- Link Building Suggestion and Control Software
The cost of all these subscriptions can run into hundreds of pounds a month. Without them, any member of staff is going to be hard pressed to make any progress in the tough area of SEO.
When you add the salary costs of say £25,000, together with the associated employment costs, it is likely to come to £40,000 a year….
Experience and Ability
Whilst there is no doubt that you would take great care when choosing your new member of staff, finding someone who has the necessary breadth of knowledge and experience, for a reasonable salary, could be difficult, if not impossible…
What Sort of Experience and Knowledge Is Needed?
The full list includes knowledge of
- Keyword Research
- On Page SEO
- Content Creation
- Local SEO
- Link Building
- Google Adwords
- Google Search Console
To mention just the major ones.
Why It Makes Sense To Choose Serendipity Instead Of Employing Someone
Many of the reasons to outsource have been explained above, but the main reason you should consider using Serendipity is that they can provide all the services you need at a lower cost and with all the loyalty you need. Plus whilst doing so they can train and direct your other staff. This could lead to a time when you don’t need the help of Serendipity at all, or at a very reduced level.
There will be no hidden costs, and when it comes to confidentiality, you can be sure that your business data will be treated with the utmost care and not shared with anyone without your full consent. An NDA can be signed as required.
Another good reason is the network of contacts that Graham Baylis – the person who would be providing the service to your business – has. Using these contacts he can get just about any problem sorted out.
Before you go ahead and make the decision to employ someone, take a few minutes to talk to Graham at Serendipity, you could end up saving yourself a lot of time and money.
Call us today on 01981 259 885