Should the search engines be worried by search facility offered by social network sites?

The social networking sites are now offering search services, so do the likes of Google and Bing need to up their game? Business has been making use of social networking to increase awareness and connect with customers so being able to find new customers via social networks could be a real gold mine. Take a look at the following articles for more information.

Are you getting more traffic from social media than you were a year ago? How’s it looking compared to search? Let us know in the comments.

There are plenty of sites out there that are getting more traffic from social media sites than they are from search engines. In fact, Google’s constantly changing algorithm almost demands that sites diversify their traffic sources and rely less on Google (the clearly dominant search engine) for the bulk of their traffic.

Doing great in Google now? There’s no guarantee that will last. You’re relying on an algorithm, and algorithms don’t care whether or not they have a substantial impact on your business.

Social media, on the other hand, is much more about people, and regardless of where they share it, people will always share good content, and are not necessarily influenced by over 200 mysterious signals when they share it with their own networks of friends and followers.

With that in mind, it might be good news that social media is apparently gaining ground against search in terms of the traffic it can drive to websites.

Paid Content’s Robert Andrews has a short, but interesting piece on the subject, citing UK Experian Hitwise data indicating that UK visits to major search engines dropped by 100 million through the month of August to 2.21 billion, and dropped by 40 million year-over-year. He shares the following comentary from Hitewise: Click here to continue

 

Further reading

Facebook now lets you delete your search history

Survey says Facebook search engine could have 22% market share

Facebook is doing search, should Google be concerned?