I recently attended a webinar run by Chris Cardell, who is well known for the assistance he has provided to numerous on line businesses throughout the World. I myself have been on one of his Adword’s courses (many years ago now) and believe that he knows an awful lot about getting more business for businesses, large and small.
But that does not mean he knows it all and that everything he says is right, in fact he said some things about SEO that I really have to take exception with. What he said, in a nutshell was that SEO was all about ‘taking on Google with all it’s rocket scientists and technology’ and that as it was such an unequal battle that it was best to avoid it in the first place….
I totally agree with this on the basis that trying to battle with Google is like trying to stop the tide coming in, it is simply not worth it. But true SEO should not be about taking on Google, rather, Google should be considered a friend, a friend that you want to help to find the very best information on the Internet for a particular subject, a category that you trust should include site you are trying to promote (which of course means that the site should be a good one).
So how do you try to get Google to see things the way you want? Certainly not by ‘tricking’ them, with some dubious tactics, be they on page or off page. No instead you must take a leaf out of the advertising world, as here they don’t try to trick their potential customers, but rather they ‘bring the fact of the existence of their product to people’s attention’.
People then either ‘buy it’ as they like what they see, or not, it all being down to the quality of that product, something that of course includes the ‘packaging’, as well as the perceived worth of the product by what others say about it and how many others have bought it.
In my view, this is just what SEO is about, you have to bring the site to Google’s attention, make sure that enough other people ‘seem’ to like it, whilst also ensuring that the ‘packaging’, (the Titles, tags and of course all that vital content) are up to standard.
There is a lot to all of this of course, and there are many ‘rules’ that you have to follow if you want to get (and keep) it right, and the creation of that content and keeping it fresh is a huge job, but if you want to ‘convince’ Google rather than ‘trick’ it that is what you have to do.
In the end success will come to those sites that ‘advertise their presence to Google, get enough real people to mention it / like it, and, most importantly, deliver the goods (the content) ‘ at the time Google decides to get serious about considering giving it a placement.
So don’t try to trick Google, just try to help them believe and understand that your site ‘deserves’ a place at the top of their listings for some appropriate search terms.