SEO is not something that can be achieved instantly, it requires time, patience and effort. So, whether your business is brick and mortar or purely online, SEO can help you reach the target audience that are looking for your goods or services. There are so many different tactics that can be used to promote your business and it is always a good idea to make use of several as a multi-pronged strategy.
Keyword research is first and foremost on the list of things to do. It really is essential that you perform a thorough keyword research so that you can target those words and phrases that are being searched for in your niche.
These days, social media is an important aspect of SEO and you neglect it at your peril. You need to look at your business and find out where your customers/preferred audience hang out and make use of that platform. There is absolutely no point in using Facebook if most of your audience uses Twitter, so do spend some time investigating this so that you can harness its power.
Link building is still as relevant now as it ever was however, these days you do need to ensure that any sites you link to have an equal or higher standing to your own in the eyes of the search engines. Poor quality, irrelevant or spammy links will get you delisted fast than you can say search engine optimisation! So, choose where and who you link to very carefully.
When creating content, whether for your website or for your blog, do make sure that it is well written with correct grammar and punctuation. Do not use text speak, unless of course your target audience is teenagers! Make sure that spelling is correct, it doesn’t take long to run your piece through a spell checker. Content should be interesting and engaging so that readers want more, this will encourage them to return time and time again – and this is another important piece of information that should not be ignored as the search engines take note of this.
There is no magic formula, if there was, everyone would be doing the same thing. It is a case of trial and error but ensuring that you remain within the guidelines. Any breeches of the rules will result in swift punishment from the search engines which your site may not ever recover from. Use only the methods recommended by search engines and by SEO experts so that you can get your site into a great position in the organic listings.
I wrote this article (originally called Search Engine Optimization For Blogs) in 2004 and when I revisited it, I was pleasantly surprised to find that it was not as outdated as I feared.
A lot of these tips are still valid, but I have added a few new ones and updated it to reflect the new ranking factors of social media and mobile usage. So here are my 10 search engine optimization (SEO) tips for blogs – updated for 2015.
Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site’s navigational structure and linkage.
Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML.
Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different.
If you follow some simple rules for search engine optimization, your blog will rank much higher than static website pages in the search engine results pages.
Here are 10 of my favourite tips to get your blog posts ranked for the keywords of your choice.
1. Use your primary keyword in your blog domain
This is still one of the most important ranking factors. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for.
For example, if you want your blog to get found for the keyword “seo” get a domain with the keyword “seo”, or use the keyword in a subdomain as in http://www.yoursite.com/seo/.
Getting a domain name with your own name might make sense for personal branding, especially if yours is a personal blog. But if you’re blogging for business reasons and want targeted traffic to flow your way, primary keywords in your domain or subdomain are a move in the right direction.
2. Optimize your permalinks
If your primary key phrase is “blog seo” make sure that the word blog, or seo, or both, appear in your blog headers (the H1 or H2 tags) as well as the title of each of your posts.
Most blogging software will take the keywords in your post title and put them into the file name of the permalink it creates.
For example, if you have a blog on Blogger and title your post “Search Engine Optimization For Blogs”, Blogger will automatically create a page with your post and name the file “search-engine-optimization-for-blogs.html” or something similar.
In WordPress, it is possible to achieve the same results by selecting the “Post Name” option in the Permalinks settings as I’ve done for this blog here.
If you want to get listed for long-tail keywords use them infrequently in the body of your post and pepper your blog titles or links with them as appropriate. Don’t overdo this or your posts will end up sounding unnatural and spammy to readers.
Write your blog post for your readers first and then add keywords in suitable places. If your post is unreadable because of keyword spam, it will not be of interest to either readers or search engines.
4. Mobilize your blog
With Google’s recent “Mobilegeddon” update, you must ensure that your blog is easily accessible and readable on all mobile devices. The best way to do this is by using a responsive theme that adapts your blog design to the device it is being viewed on.
WordPress has thousands of free, responsive themes available that you can download and install right now. There’s really no excuse not to make this change when a growing percentage of internet users now access the web from their mobile or tablet.
5. Create a Google Sitemap
Set up your blog so that the side navigation bar is present on all pages. Make sure your archives and previous posts are accessible from all pages of your blog so they get spidered easily.
You can take steps to ensure that all your pages get spidered by creating a Google Sitemap that lists all the pages and posts of your blog. WordPress has free plugins that can easily do this, but make sure that your Google sitemap is accessible from every page of your blog.
Read more at http://www.business2community.com/seo/10-search-engine-optimization-seo-tips-for-blogs-updated-for-2015-01239766#oUgCvERuZwKKciEQ.99