Reaching your target audience

With advertising budgets so restricted these days, it is very important that any campaign or strategy reaches the target audience so that you have the best chance of conducting business. But how do you go about reaching them? Here are a few ideas to help you.

Your content marketing plan is finally ready. You articles have been written, proof-read, fine-tuned and the finished products are exquisite. You are ready to launch your business-to-business content marketing campaign.

Excellent!

But . . . exactly how are you going to reach your target market?

You need to determine where online your target prospects spend their time. For contacts you already have, you can simply ask. Request they fill out a survey telling you which websites they visit, which blogs or forums they read, which associations do they follow, do they spend time on Twitter or LinkedIn or other social sites? Offer a free whitepaper in exchange for their completed survey.

For reaching new prospects you will need to take additional steps to help you determine what your market prospects find interesting and relevant and where they look for it. With this information, you can customize your messages, focus your marketing, and target your ideal market.

Step One: Focus on thinking like your target prospect. What do they want? What do they need? What are they interested in? Traditional marketing is focused on what you are offering and why the consumer needs it. With content marketing the focus changes to what the consumer is in need of, and how you can provide a solution to that need. Click here to continue.

 

Further information

How to reach your target market

Reaching your target audience

Using your blog to reach your target market

How to successfully reach your target audience via Facebook

2 replies
  1. James Montgomery
    James Montgomery says:

    Finding the right audience is something that we strive to do and it can be tricky to hit the mark but your insights have been really useful.

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