Prevent your blog from becoming stale

Business blogs are an important part of your online presence and it may be that you have run out of steam with your blog. You might be thinking that there are only so many things you can blog about where your business is concerned however, if you can find a way to rejuvenate your blog, you could find that it inspires your followers. Take a look at fresh ideas or revisit past subjects and put a fresh light on them. You blog needs to keep visitors interested and if you are losing interest, there is no doubt, your followers will also be losing interest. So, lets get some oomph back into your blog, be positive and inspire.

Have you hit a wall in your business blogging?  Does it seem like your readers are no longer interested?  It’s ok to admit that your blogging efforts have become a bit stale; just as in life- in blogging there is always room for improvements.  Read on to discover 4 creative yet simple ways to turn your business blogging around, wake up your readers and even capture some new ones.

Stop Pushing Back Publishing

You know you need to blog but unfortunately that’s not the only demand your business is barking at you.  Customers, employees and vendors have much louder voices than your blogging platform.  It’s understandable then that when Friday afternoon rolls around you can usually find yourself scrambling to produce some kind- any kind of post.

These issues are not going to disappear and no one is expecting you to make a business blog your top priority.  However it’s safe to admit that scrambled Friday post is coming up as anything but inspired.  Turn things around by simply jotting quick notes at the end of each day (you could even text them to yourself).

Your notes should comment on that day’s specific challenge, customer complaints that you had to deal with or issues that your employees wanted you to address.  A quick activity like this will ensure that when it is time to post, you already have a list of relevant ideas and inspirations to work with.

Drawing from your own experience will not only make for insightful posts, but it will also help you connect with your online audience.  Readers are on the lookout for both personality and personal insights.  Being willing to share parts of yourself with readers affords them the opportunity to get to know you- and hopefully to grow to like and trust you.  Not to mention, personal insight ensures unique content as no other online platform can duplicate your specific experience.

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Further information

How do I become more efficient at blogging

What LinkedIn’s new blogging tool means for your business