There comes a time when you need to redo, revamp or redesign your website and the worry could be that you will lose your organic placings when you have made major changes. It is important to keep your website fresh and interesting with new content in order to remain attractive to the search engine spiders. There are ways to reduce the risks and as always, make sure you do a complete backup before you begin. This is a major undertaking and one which deserves a proper amount of time spent preparing. We have found some helpful information for you to look at, it may help you to avoid the many pitfalls.
When a redesign or platform change looms in your site’s future, it’s easy to turn off all search-engine-optimization work and focus on planning the new site. After all, why bother making changes that will just be overwritten when you launch the new site? Focusing on a few key areas will enable you to continue improving SEO without fear of wasted work when the new site goes live.
Focus on Stable Areas
If the redesign doesn’t encompass the entire site, the sections that aren’t involved are safe to optimize. Oftentimes companies will revamp their primary ecommerce sites but leave the blog, promotional content, or other sections that are hosted on separate platforms out of the redesign project. Typically the portion of the site not being redesigned will also be a lower priority, so there may be resistance to optimizing it. However, if the redesign has you spinning your wheels in higher priority areas you can also think of this as the perfect time to gain some traction in the lower priority area.
Target Title Tags
Title tags are an evergreen optimization target because they’re the most influential SEO element on the page. They’re also typically easy to modify and require no development support. In addition, title tags can be optimized for pages that will be redesigned for a couple of reasons.
The title tag is not part of the creative design of the page. Because it lives in the head of the HTML code of the page, it does not affect changes to the design of the page. True, the content on the page will likely change and the title tag needs to relevantly reflect the content of the page. But the most optimal title tags are also typically descriptive rather than creative in nature. So as long as the topic of the page stays consistent around the same keyword theme, the title tag should naturally remain relevant to the content of the page. Click to continue