Pinterest has really captured the imagination where social media is concerned and there are many businesses that use it as a shop window. It has become particularly popular with small home based businesses. There are many ways to use social media to market your business and Pinterest is one that you should not neglect.
PINTEREST is a social network centred around sharing images and the odd video. Users sign up to share their favourite images by creating (pin) boards to match their interests.
To each board they can “pin” relevant images and leave a small explanation or definition. Any image can be pinned, either by uploading a picture from a computer or by “pinning” it from the website you saw it on. Pinning the image from a website is the same as liking something on Facebook. The Pin appears on your relevant board to your audience.
The growth of Pinterest has been phenomenal. In November 2011 Pinterest had around 4.9 million users. By July 2012 the social network had 21.2 million. In context, this is nothing compared to the Facebook audience nearing one billion, but still an impressive number.
With a largely female audience, Pinterest has become an important social channel for any business wanting to put their product in front of this fast growing audience.
But why are people pinning? What is the point? A Pinterest user is most likely pinning for inspiration, aspiration or recognition.
Creating a board allows the user to pin images that are relevant to a theme. It could be “home decor”, “new kitchen” or “my honeymoon”. These boards become a collection of relevant images that act like a virtual scrapbook of ideas.
These boards can be used as inspiration, an easy way to collect inspirational ideas around a theme, from a wedding outfit to decorating a new home. The social nature of sharing these boards means the user can be seeking other opinions on the choices, or allowing others to add suggestions to the board.