Pinterest has become a very useful tool for businesses who wish to showcase their goods or products whether these are aimed at the public or other businesses. There are over 48 million users of Pinterest with more being added every day. It is a place of creativity, inspiration and sharing. It can be used in many ways to promote brand awareness and the use of competitions has revolutionized this type of marketing.
Everyone is looking for guest post opportunities these days, but one avenue that doesn’t get discussed about often is leveraging Pinterest for guest post opportunities.
Before we dive in, here’s a quick overview of who’s on Pinterest.
Since it launched in March 2010, Pinterest has risen to 48.7 million users and they all spend ridiculous amounts of time on site! It has become a prominent hub for creativity.
Let’s set aside the stereotypes for a second and give Pinterest some credit. It’s filled with popular bloggers, crafters and industry opinion leaders showcasing inspirations of all kinds, and they create tons of buzz! Sure, a fair amount of pins are centered around hairdos, home decor and high heels, but that’s not all you’ll find. Pinterest is a digital billboard for a variety of industries, which makes it somewhat of a marketer’s playground.
Ok let’s dive in.
1) Find Relevant Pins Using Pinterest Search
Pinterest relies on pin descriptions to deliver relevant results. So, start by searching for industry-related pins by performing searches based on keywords just like you would do on any other search engine.
Keep your eyes peeled for images that have garnered loads of re-pins. More re-pins = more leads for alike images. Although more shares and re-pins are better from a data standpoint (more details later), any pin will do really. There’s no way of knowing where a pin will take you until you actually click on the image to view the original page.
Alternatively, you can find popular pinners from Google. Surprised? I was toying with this and while it’s not an end all solution, it’s a start. Click here to continue