Understanding Your Market Place and Market Research
There is no doubt that understanding your potential customers, their needs and wants, is a real necessity in today’s crowded and competitive marketplace.
To me this raises the question ‘what does this actually mean?’
I suppose the answer to this question is that it depends what market you are selling in and how you intend to use the information you find.
When it comes to the Search Engine Optimisation marketplace, the potential audience is massive and anyone that is not getting the best out of their web presence is a potential customer. However, my marketplace is full of people promising the earth, whilst all the time pestering people with dozens of emails…
This means for that for my company, whilst it is easy to understand my customers needs, it is hard to make them believe that I am the one they should be talking too…
But enough of me, how about you and the way, from the SEO point of view you can use Market Research to find out more about your potential customers.
Definition: The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face
That is quite a definition and when helping our customers we really only cover a few parts of this.
Finding Potential Customers Needs and Wants
When it comes to analysing the needs for a product or service, we rely on using Keyword Research to locate the words used when people are searching for what you are selling.
Going a bit deeper, we also delve into the world of long tail keywords (the ones that use 3 or more words) to find ones that are being used, whilst also having a low level of competition.
Then there is the matter of the questions being asked on the web. This data can either be used to create some Frequently Asked Question pages (even more powerful if you use Schema code).
Together with the other research, this gives us a very good idea of the way people are searching for things and allows us to help the customer create a website that is really targeted on what their audience wants.
If the site has already been built then the research is still very much valid as it allows for more effective PPC campaigns to be constructed and for special “spider friendly” resource pages to be added to any existing site, as well as for the tuning for any current pages.
Please contact us for more information !!