YouTube can be a very useful tool for businesses and can be used in a number of ways. It can be a great medium for brand awareness, imparting information as well as for fun. It is important that you consider how it can help your business and use that information to create short videos that will enhance both your business and your online presence. Make use of it to really get your message across and remember to keep it short and snappy, there is nothing worse than enduring someone droning on and on.
YouTube’s not just for posting silly videos of sleepwalking dogs and other embarrassing moments — it can also be used as a highly effective business tool. You can use it to show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects.
Here are 34 ways to use YouTube (and other video hosting services) for business.
Expertise and Thought Leadership
Upload recordings of presentations you’ve given, to demonstrate authority and public speaking skills.
Share slides from presentations that weren’t recorded.
Create short videos of valuable tips of interest to your clients and prospects to show off your expertise.
Conduct an interview with an expert.
Turn your podcasts into videos, to expand your reach.
Engage with the YouTube community by leaving comments and uploading video responses to videos on topics related to your business or industry. Click here to continue