There are still some businesses that do not ensure that their site is visible in multiple browsers. It’s no good just making sure it works in Internet Explorer, they should make sure it works in Firefox and Safari as well. Then there are the mobile browsers, with so many people now doing their surfing from their smartphones, businesses could be missing out on a very large amount of custom if they fail to ensure that their websites are not visible. Remember that just as there are a variety of desktop browsers, there are also a variety of mobile platforms.
The recent upsurge in the use of smartphones is expected to continue, with many industry leaders predicting that the number of users will rise significantly over the next few years. As well as smartphones, there are significant numbers of people accessing the Internet via tablet devices and this is also set to increase. As more of us make use of our smartphones and tablets for surfing the net, websites must be updated to be able to handle this traffic.
When thinking about mobile web design, you may need to rethink your entire website strategy from the perspective of the mobile user. You can’t just reduce the size of the page on the screen, the most important options need to be visible so that visitors are not having to scroll around the screen to find what they are looking for. Visitors will not stay if this is the case, you must ensure it is easy to navigate. When your site is fully tested, you will need to consider how you will market it and find a good web marketing strategy that makes full use of opportunities as they arise.