When planning your website, you need to remember that not everyone will access it via a computer, many people will use their mobile devices to visit your site, so you need to take this into account. There is an old saying that ‘less is more’ and in setting up a website for mobile devices, this is very much the case. Keeping it brief means that visitors are not using up their precious data allowance and it loads quickly. You could perhaps set up 2 different mobile landing pages to see which is more effective in making conversions. As with a traditional landing page, continual testing and monitoring is essential so that you can quickly resolve any issues or make changes for the better.
Believing that a mobile campaign will help your business will encourage you to be innovative and using a site that has been specifically set up to capture the mobile market can really enhance your business. Make sure you make use of all the free social media sites to gain followers so that you can tell them about your site, special offers, handy hints, useful articles and blogs. Think about what you like to see as a potential customer or set up an SMS survey so that you can get some feedback. Acquiring and keeping customers is the name of the game and it is jolly hard work to keep feeding them interesting titbits, but remember that Joe Public is fickle. Having excellent customer service will always put you ahead of the competition, so make sure that you are doing everything possible to ensure your customers and even potential customers are being well looked after.
Mobile technology is such a big part of daily life now that if your website is not accessible on mobile devices, you could be missing out big time.