Recent figures revealed that more people than ever are using their smartphones to shop online. For an online business this is great news but it also means that their site must be properly constructed to all access via mobile device. Those businesses who have not kept up with technological advances will suffer. It is also important that the site is marketed towards mobile devices so that potential customers know that you are there, ready to provide them with whatever they need.
Smartphones and other high tech devices such as tablets are growing in popularity and with this, so is the opportunity for mobile marketing.
Mobile marketing has been something of a buzz word in online marketing circles for a number of years now, but thanks to the rapid uptake of tablet devices such as the Apple iPad, the long awaited era of mobile marketing could finally be about to go stellar.
A recent study by marketing trade website Direct Marketing News found that a staggering 70% of smartphone users welcome mobile advertisements. Those who polled positively about mobile marketing want to receive adverts on their handset.
In addition to this, analysts believe that mobile internet usage will surpass desktop internet usage by 2014. According to Ofcom, the average household now has three internet-enabled gadgets; 15% of homes have more than six. Further reports suggest that by 2014 a quarter of mobile web users will rarely, if ever, use desktop internet.
As smartphones look set to take over, it’s up to marketers to utilize these opportunities and expand their overall marketing strategy into mobile marketing.
Mobile marketing is an effective and efficient way of reaching a new demographic and wider audience. Mobile engagement between consumers and brands is fast becoming the norm. Arguably, mobile marketing produces more results at a faster pace compared to other direct response marketing campaigns….More at Smartphones take over, and so does mobile marketing | Social …