Guest blogging has been a popular way of finding new and interesting content and when it has been well written, it is beneficial to everyone. However, guest blogging has become a target for the spammers with their poor quality content who just want to get links, often to equally poor quality sites. Google’s Matt Cutts has called time on guest blogging and is discouraging website owners from going down this route. All is not lost however, there are many high ranking sites in the search engines that accept very well written guest posts and it is highly unlikely that they will stop accepting submissions that are of such a high standard. This is the key, posts must be of a very high standard and if you do accept them, make sure you do some checks on the sites that will be linking to yours so that they are of a similar quality to your own and that they are relevant to your niche. Here is some more information on this subject.
Relax, publications that use guest bloggers and contributors. Google’s not planning to penalize you under its new “guest blogging equals spam” warning put out yesterday. Rather, the company says, guest blogging is only bad if the main reason a post is run is to gain links meant to influence rankings in Google.
Yesterday, the head of Google’s web spam team Matt Cutts declared that “guest blogging is done; it’s just gotten too spammy.” As a result, some worried that having guest posts meant they could look forward to a future of being penalized by Google.
Worries That All Guest Posts Are Bad
I’m spending three weeks on the road in the next month, so I’ve got three hand-picked guest bloggers taking over the mike on my site, for the duration. Emphasis on hand-picked, i.e. invited because they’re interesting and I’m hoping my readers will enjoy what they’ve got to say.I get to take some time off, they get access to a new audience, and the audience get some new and thought-provoking material — because from my PoV it’s not about SEO, it’s all about the quality of the content. (Hint: I’m a novelist, one of the guests is a film-maker, the other two are other novelists. We all pretty much live or die by the quality of our writing.)
Guest Posts For More Than SEO Are OK
To deal with such concerns, Cutts updated the title of his post to add the bolded words:
The decay and fall of guest blogging for SEOHe also added more explanation to stress that not all guest blogging is bad:
I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.Click here to continue reading http://marketingland.com/google-clarifies-guest-blogging-71201