Although we at Serendipity Online Marketing do not build websites, we do work very closely with web designers and we understand what makes a really great business website and how to market it. A business could have the best website in the world but if nobody knows it is there, they might as well not bother. By the same token, there is no point in marketing a website that does not do the job or is not up to a professional standard. Having a really good website is the starting point. So what makes a good business website?
So your business has a website — or you’re in need of one for your brand new venture. Web design can be an overwhelming process, so we’ve spoken to a few web designers who told us what you need to have on your site … and what you can probably do without (like crazy Flash animation).
The first thing you must do is secure a good, catchy URL. Make sure it makes sense for your business, doesn’t have quirky spelling and is available on social platforms, too. Panabee can help you get creative if your business name is taken, and Name Vine is a great resource for seeing what’s available.
Once you’ve set up your domain, it’s time to build out the site and make some big decisions. Here are 10 must-haves for your website that will ensure your customers have a positive experience on the site, improve your company’s digital footprint and increase engagement with your brand.
1. A Logical Roadmap
Sure, a website should be aesthetically pleasing, but it’s more important for it to be useful. Before you even pick a server or type an HTML tag, you should map out how you’d like the website to work. This is important both for user experience and for SEO, since Google considers the content and structure of a site when it ranks for search. So, map out and mock up a design for the site — what designers call “wireframing” — and run it by a few friends to make sure it makes sense and is intuitive. “If they can understand the logic, so will the people visiting your website … and Google bots when ranking it!” says Pete Mills Click here to continue