Google Analytics – Understanding the Data

Understanding Analytics & Increasing Conversion Rates

Google’s free Analytics offering can offer a really useful insight into how your website is performing. The big problem is that the amount of data it provides can be a wee bit daunting to many, which is why SOM offers a service where by we will ‘decipher’ the data in your analytics so that you know what is going on.

You see, getting those potential customers to your website is only half the battle, as you then have to get them to do what you want them to do, be it to buy something, or more often than not, start a conversation with you. This can take some doing, the breaking down of the “anonymity barrier” that the Internet offers, requiring some degree of commitment on behalf of the would be customer.

However, before you can really start to measure a websites success, you have to set the goals out very clearly. Has your website got clear goals, are the calls to action clear and can that potential customer EASILY do what you want them to do. These are very important questions and in many cases they simply have not been considered.

Conversion Enhancement Services

Working with our partners, SOM can provide a whole range of conversion enhancement services, all with one target in mind, to get your customers talking to you.

Please do ask for examples

The most important thing with Analytics is that you need to know the question you want to know the answer  for, BEFORE you start looking at the data. Otherwise all you get is a lot of pretty graphs…

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