We are always encouraging you to blog and to use only great content for your blog, however, you also need to optimize that content for your blog. This can be a source of great stress for some people and it can be very confusing deciding what keywords to use, how to use them, how many to use, where to place them and so the list goes on. Keywords are important and so is choosing the right ones. There can be many ways to describe something so that you can really mix your keywords up, for example, if you have an accountancy firm, you can make use of keywords such as: accountants, accountancy, accounts and accounting. You can also make use of associated terms like bookkeeping, tax returns, corporation tax, VAT and so on. If you wish to push for more local business, using geographical terms along with the keywords will help potential customers in your region find you. Your blog is not just about promoting your business, it is about sharing information, news, tips, advice or whatever is relevant to your sector and engaging with your visitors. Here are some great tips to help you write you blog, get it noticed and keep the search engines happy to boot!
Search Engine Optimization (SEO) is on everyone’s lips all of the time. It is wonderful if you can write a blog article that uses sophisticated language, exciting language, and beautiful grammar and punctuation. However, it is also critical that it is optimized for the search engines. After all, people need to be able to find you.
Your approach to optimization
Sometimes, when it comes to writing, the hardest part is coming up with the first sentence. Once you have been able to come up with that first sentence, you just have to put one foot in front of the other after that and keep writing. If a blank piece of paper gives you a great deal of anxiety, you may want to create an outline from which to work or perhaps a template will work well for your blog articles. You understand that you need to blog. Not only because everyone else is doing it and their businesses are thriving but because you need to do it for the sake of your own business.
Creating a template for your blog articles
Whether you create a template for your blog articles or you get someone else to do it for you, the point is that it will make your life a whole lot easier and there is absolutely no reason why you shouldn’t do it. The SEO part of it (no matter what anyone else says) is extremely important and always will be. So, now all you have to do is follow some pretty straightforward, simple tips that will help you tremendously. If your blog articles are optimized, you will rank higher on the search engine pages and you will be noticed much more readily online.
- Keywords first: Your keywords and key phrases are extremely important. If you have strategically placed keywords that yield the results that you are hoping for, you will be able to accomplish all sorts of great things.
- Pay strict attention to the size of your blog posts: Your blog posts should be between 500 and 1,000 words (although closer to 500 than 1,000). Too short isn’t good and too long will cause your readers to give up on your post. Of course, you shouldn’t worry if your blog posts end up being longer than you thought they would be.
- Always include anchor text terms: Anchor text is a key phrase that hyperlinks to your website. The concept is that you are planting an “anchor” that is connected to your website. After all, once you have gotten the person to visit your website, you can woo them properly.