Video content marketing is on the rise and as videos are very popular, this makes sense. Just think about some of the recent videos that have gone viral and have been viewed around the world, being able to harness even a little of this power could help your business branding. Video can be used for many purposes and having a specific message for each one is important so that the purpose is clear and not muddled. This does not mean that you need to be using hard sell tactics, that will just put people off, so prepare a script and read it in front of the camera so you can view it and see how it looks. It always looks better if you look as if you are just talking rather than reading off a script, so perhaps learn it well beforehand. Popular ideas for videos include blogs, how to…, product reviews and interviews. These can be as serious or as fun as you want them to be but remember, you are promoting not only yourself but your business as well so being able to portray the image that suits both is important. Here is some information to get you started:
Video is taking over the world, with more than 4 billion hours of video viewed each month. In fact, YouTube is now the second most used search engine, right behind Google (market domination much?).
Unfortunately, integrating video into your marketing campaign isn’t as easy as simply creating a video and putting it up on YouTube. Creating a video that is effective, relevant, and successful can offer big rewards, but how do you integrate it successfully?
Here, we’ll take you through the basics of video as a media type, discuss issues you will want to consider when brainstorming video content ideas, and suggest some types of content that typically work well for video, using case studies to highlight these points in action.
Understanding video as a media type
The most common mistake made by companies creating video is thinking of video content as being identical to blog posts or infographic content, rather than as a unique and independent media format. Where blog posts and infographics may consist of text and image content, video utilizes text, moving images, and sound simultaneously, making it a more media format.
Video, then, is not an appropriate medium for all content goals. If you ever find yourself trying to “convert” content into a video, rather than developing the video idea organically, that’s an indicator that your creative process has gone awry. Click here to continue