Driving traffic to your blog

If you have a blog, you will probably want to drive more traffic to it. There are now more opportunities than ever to enable you to do this, that does not mean that it is easy but it is something that is definitely worth while investing the time and effort to do. It is important to find ways that suit you and that will lead the right audience to your blog so that those who are really interested in what you have to say get the chance to see, enjoy and perhaps leave comments. This sort of interaction is key to running a successful blog site and all the most popular blogs have many followers who interact regularly with the author and other visitors.

If you want to attract a strong readership for your blog, it’s obvious that you need to create great content. But that’s not sufficient: amazing content that doesn’t get read might as well not exist. To build a thriving blog, you also need to learn to drive traffic to it.

So what methods do the experts use? We’ve compiled a list of 13 tried and true ways to build your audience.

  1. Incorporate social influencers into your blog posts (where relevant). Writing about, say, social media? If you cite a prominent example like Gary Vaynerchuk, it’s a win-win: your post has more credibility because you’ve cited a specific example, and the thought leader in question may be inclined to promote the blog among his or her communities, since it mentions them favorably. Same goes for any niche community, whether you’re citing socially-savvy surfers or sushi chefs.

  2. Add a link to your latest article in your Twitter bio and ask for retweets. Use your Twitter “real estate” by linking to your latest article in your Twitter bio. You can also drive social sharing by specifically asking others to retweet it. (If you create huge amounts of content, you can’t do this all the time, but it’s powerful when used sparingly.) Indeed, a study by Social Bakers of thousands of brands on Twitter found that users who asked their followers to “RT” their tweet received 73.48 average retweets per tweet. Compare that with just 2.09 retweets for those without a call-to-action.

  3. Send your article out in a blast email or newsletter to your contacts. If you have an e-newsletter (and it’s still one of the most powerful marketing tools today), include links to your blog posts. Your subscribers already like what you do; this nudge can remind them to check out your blog. Click here to continue reading

Further reading

How to promote and drive traffic to your blog

10 ways to increase your business blog traffic