Buying Links is Bad – But That Does Not Seem to Stop People Buying Them!

As anyone in the SEO world knows, buying links is frowned upon on the basis that these links have not been ‘earned’ and therefore Google will ignore them.

Does Google Penalise Sites That Buy Links?

Some say that Google even go so far as to penalise those selling the links and those who get them, but I very much doubt that the latter is the case (as it would enable people to get other sites into ‘trouble’ and I just don’t believe that Google would get into this sort of thing, the lawsuits in the USA would be marvellous..).

So, what is the true story here. I must admit to not knowing, as if the stories are true then these links would be worthless, at least ‘linking’ wise, i.e. they would not assist in obtaining that first page ranking on Google that all strive for.

Traffic or Link Juice

But there is another issue here, that of Traffic. After all, that is what people want, relevant high quality traffic to their site, that is why they want that first page place for their keywords. So perhaps then these sites are not selling ‘link juice’ but traffic. That makes more sense and to my mind, makes buying the link worthwhile, whether or not it helps with rankings.

This is the strategy that we follow in our premium link building service, so YES, we do buy links, but only on the priviso that they may help with traffic, just in case they don’t give any linking power.

As for the so called penalties, well, as I menioned above, I just don’t believe that Google for one will downrate a site because it buys links. Sure it might knock down the site that provides them (hence the need to check on a sites rankings and traffic before buying a link) but that is all.

SEO and Scare Stories….

Lets be clear on this, there are a lot of ‘scare’ stories out there in the SEO world. Some may, just be true but some defy logic and I simply don’t believe all that I read and would advise anyone else to do the same (including what I write – check it out and give it some thought before you agree with it).

The latest one comes from a site and a chap that seems to be one of the knowledgeable ones (maybe he knows more than I) and some of the points he raises are good, but he goes on to make some statements about links and how poor quality ones will reduce the overall power of your links as they devalue the goods ones.

Now while I can see some logic in this, I can also some big flaws. First, many of those ‘bad links’ never get noticed by Google (it is reckoned that up to 70% of links are never found) but also and perhaps more importantly, ALL sites have some ‘bad’ links, at least if you rate ‘bad’ as being from a site of low worth.

In fact to me a site with only Good links would be the one to think about knocking off the rankings, as its linking structure must surely be ‘manufactured’.

This possible devaluation also means that you can start to undermine an opponents links by creating links from dubious sources in dubious ways, and I just don’t believe that Google or any other Engine will allow this, at least for long.

Please see the full story at and make your own mind up, but in the meantime please don’t get too worried by what you read.