At Serendipity Online Marketing, we are always encouraging you to provide quality content for your sites and blogs, obtaining good backlinks and make use of social media where appropriate. These 3 things are essential for keeping your website in the organic rankings and if you are a business owner, your site has to be noticed and listed by the search engines. Remember to write your content for human readers, it must be engaging for visitors to read, this will not only encourage them to return to your site but it also means that they will be inclined to share it with others and this in turn leads to increased traffic. The increase in traffic will be noticed by Google and this will increase your standing. Staying within the rules of Google’s algorithms cannot be stressed highly enough, any transgressions will be severely punished, as many have found to their cost so, play by the rules and you will see the benefits.
Two of the main components of a strong SEO strategy are the same as they has always been: to publish high-quality content that gets read and linked to by as many people as possible (ie, quality content and inbound links).
But in 2014, a third key element will join the ranks of these two elements: social media. I touted social media as one of the three key elements of SEO for 2013, but over the course of the year, my experience has been that most business owners still haven’t gotten the message. I’m still constantly asked why and how social media benefits an online marketing campaign, which leads me to believe that social media, while definitely a buzzword recognized by most business owners, hasn’t yet been adopted to the extent that it needs to be.
While social media has been a factor in the ranking algorithm for years, the community has been reluctant to officially adopt social media as a key role within SEO campaigns.
Social media wasn’t around when SEO first developed into an industry, but it’s now pervasive across all industries and our culture; and it provides the means to increase shareability, distribution, and reach. This, in turn, provides readers and search engines alike with new metrics by which to measure quality (ie, quantity of shares and mentions in each social media channel, which are both easily measurable). As a result, “social signals” are now the fastest-rising search engine ranking factor, and business owners that fail to recognize this will be left in the dust by their competitors that do.