Making the most of your WordPress blog

Everyone has a blog these days or so it seems and in order to keep your customers up to date with what you are doing, industry news and anything else you wish to share, having a purpose built blogging site is important. WordPress is one of the popular platforms on which to build your blogging site and as it is so easy to use, is one that anyone can use successfully. It is easy to add text, embed video, pictures and infographics. There are lots of free tools that you can use to enhance your blog and of course, it can be shared on social media. You can employ a number SEO strategies to get your WordPress blog found by the search engines.

What You’re In For

With all the hype around cloud computing and no-configuration-required hosted services, you don’t hear about the joys of running great software on your own server very much. The fact is, if you’re just a casual user who doesn’t know if you’ll stick to blogging over the long haul, or if you don’t want to spend a little time maintaining WordPress, you should sign up for a hosted blog at WordPress.com or Blogger or TypePad. (Also, this tutorial is not for you.)

But if you’re willing to keep WordPress updated religiously, you get access to a whole world of WP plug-ins that add features to your site, the opportunity to create and tweak custom WordPress themes, and a huge sense of accomplishment. In the most recent version of WordPress, keeping your installation up-to-date is a matter of clicking a link when you get notified to do so.

Everything you need to know about installing WordPress is right here. Got it up and running? Let’s get to customizing.

Initial configuration

The Beginner's Guide to Tricking Out Your WordPress Blog

The first thing you want to do on your WordPress blog is set up a new author with administrative access. Don’t use the default “admin” user to write your posts; create your custom username and give it admin privileges. Then, log out of WordPress and back in as your new username. For security reasons, some folks like to delete the admin user completely (as some WordPress attacks have used it to do bad things to your blog). Once you’ve got your administrative account working, add other authors to the list of users who might be posting to your blog. Click here to continue reading

5 basic tips to improve WordPress for SEO and user experience

27 WordPress SEO pluggins

 

Ten Steps To Building The Perfect Infographic

Infographics are one of those ‘things’ that people have an SEO (and Marketing) bee in their bonnets about these days, and indeed they can be very powerful in driving links and traffic, BUT only if they are done correctly and that, I can tell you, from experience is not easy at all…
This post covers the whole area in a great deal of depth, and is well worth reading, but I reckon it will take at least 3 reads as it contains a huge amount of very important data, perhaps it would be better done via an infographic…..

10 Steps To Designing An Amazing Infographic

Hyperakt’s Josh Smith takes us through the process of transforming data into a visually compelling graphic.

Information can be useful–and even beautiful–but only when it’s presented well. In an age of information overload, any guidance through the clutter comes as a welcome relief. That’s one reason for the recent popularity of information graphics. Infographics are visual designs that help to explain complicated data in a simple way (mental-health emergencies at Burning Man, anyone?). But how are they created? What can we learn from the designer’s process? And what does an infographic designer know about storks delivering babies?

For the full story, please click here

How to use blogging to attract organic traffic to your website

Virtually every website owner wants to drive more organic traffic to their site so it is more important than ever to have access to good content which will attract visitors and keep them on your site. Using a blog is a great way of passing on information and getting your message out there and regularly adding to your blog site will keep it fresh and updated. When you are writing your blog, remember that you are writing for real people who want to read what you have to say, not for the search engines. Here’s how to do it successfully

Google traffic includes all visits to your blog that come from a keyword search on the Google search engine. Website and blog owners who want to build their audiences are very interested in increasing the rankings that their content gets in Google keyword searches. For example, instead of being the 50th result for a relevant keyword search, they want to be #1 (or at least in the top 10).

There are many search engine optimization tricks that you can use to increase your Google search rankings for keywords related to your blog. Many bloggers and website owners resort to trying to circumvent the Google algorithm by paying for links to their sites and other activities that can help boost their search rankings in the short-term but could be in violation of Google’s policies and hurt their blogs in the long-term.

A better way to increase Google traffic to your blog is organically. By concentrating on building a great blog that people want to read, talk about, and share, your search rankings will grow naturally. That type of growth is a powerful thing and leads to a traffic bump that will last for a very long time.

Following are 5 ways to boost your organic Google traffic, so you can get started right now.

1. Quality Content for Your Readers, Not for Search EnginesOne of the most important factors that Google and other search engines weigh when ranking search results is the quality of websites and blogs. That means your content should be focused on your blog’s niche topic, so your audience continually gets fresh useful content to read. In time, Google should identify your blog as a destination for specific content, which can only help your search rankings and Google traffic. Click here to continue reading

Further reading

 Writing a good blog

8 ways to automatically share your blog posts

How to increase traffic with keywords

How to blog for business

No doubt you will be aware of the fact that blogging can be very useful in promoting your business and improving your online presence. However, it is important that you write a good blog so that it is not only interesting to your readers but also for the search engines. There are many techniques used in writing blogs and you will no doubt, have your own unique style. Blogging is not only informative but fun as well so make sure you enjoy what you are writing and hopefully, your readers will enjoy them too.

Here are 21 tips on how to write a blog for your business blog in a step by step way. Below the how to write a blog for business graphic is a few tips on each step to help you get more clicks, more traffic and build your brand community.

how to write a blog for business

21 Tips On How To Write a Blog For Your Business

My father always used to lecture me of getting the foundations right, getting the research or work done so you know what your doing. As a teenager whilst that was good advice I often ignored it and learnt the hard way (luckily no serious damage was done only some minor accidents e.g. a tree house that fell down with friends and me in it), that this approach did make sense despite my impulse to just jump in and do it.

If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads. But it does take time to get it right and for it to be on target with your customers. You need to prepared to make mistakes and learn from them. Here are 21 tips to help you write a blog for your business blog and get better results.

1Targeting Your Customers
how to target customers when business blogging
When you are learning how to write a blog you can easily spread yourself too thin and you will not get the results you are looking for – staying focused is critical.

  • Key action – write down who you key target customer is just one e.g. if BtoB: size of business, number of people, turnover, their sectors, greaography…

  • narrow down your marketing to niche market/market segments – think long tail here

  • Use marketing personas to build out who you are targeting and give them a personality.

  • Use any data you have to support your marketing persona e.g. age, demographic data.

  • Check with others in the business e.g. sales, customer service – that the persona(s) are right. Click here to continue reading

Further information

How to use topic buckets for a business blog

Is your business guilty of these blogging mistakes?

Blogging for business

Most businesses have a blog these days, not only does it give them an opportunity to release company information but also share the lighter side of life. Blogging can be a great way of increasing traffic to your website and you can also use it for SEO purposes. It takes a bit of skill to write good quality blogs that attract the search engines but with a bit of practice, it can be done.

When you are blogging for business, be proactive in getting the most from your blogging efforts. If you blog strategically, your keywords will be a natural part of your writing. Adding a few of these SEO tactics will boost your search engine results – getting you more successes in your social media marketing strategy.

Here are 5 tactics to boost your blog SEO:

  • Target your content
  • Google Adwords
  • Link to other sites
  • Link to internal pages on your site
  • Use alt text 

1. Target your content

Use content themes, and know your target market. By writing about your business, product, industry and customer lifestyles you will be using the keywords your customers are searching for. This increases your search ranking without much additional thought.

2. Google AdWords

Use a keyword finder, such as the keyword tool in Google AdWords, to broaden your keyword scope. This can expand your vocabulary and vernacular.

5 Tips to Increase Blog SEO image XjdEleceiISn1C9qrkX2tmW81SsIYAyHnGRXswN6eQkqHEe6Gu14Smg3bJXF9T7xIhDjia9uo5Rh U54iuohxP 5QwCEEtu8v2VRXgFnOWbdokGkvFG4QSIg2

Be careful to integrate these words naturally. If your sentences seem too contrived, your customers will stop reading your posts.

Additionally, don’t overuse keywords. Keyword stuffing is frowned upon by most search engines, and will produce negative results.

3. Link to other sites

Referencing other blog posts is great for SEO. Google seem to like this.

It can also help to create networking opportunities for your business. Linking to industry related blog posts can be developed into guest blogging opportunities, news leads or even new business partnerships.

Additionally, your readers will appreciate you sharing extra information with them. Click here to continue

Further information

Blogging for business: driving traffic to your blog

Blogging for SEO: a beginner’s guide to WordPress

Google’ switch from SEO to Content Marketing. Can it really work?

There is much talk about the ‘Death of SEO’ about on the Internet streets these days, a topic that I have dealt with in previous blog posts. One of the latest factors being pointed to as a sign that SEO is on the critical list has been Google’s supposed shift from using traditional SEO factors like the placing / repetition of keywords and the number of links to the actual content of the pages and that of the sites linking to the site.

There are two questions here, one has it really happened and two,  if it has, can Google get it to work? The second part of this has been highlighted in a recent Guardian news item, it covering area and showing that this switch could also cause the big brands to take over the Google listings almost entirely, something that would be bad for all businesses.

For my part, I can tell you that whilst the dreaded Penguin and Panda have had a great effect of those sites that have been following ‘poor’ SEO practices, they have had little of no effect on sites that have been using common sense in the way they implement SEO. I can also tell you that the number of links, even those from low quality sites DO have a positive effect on rankings.

The biggest question however is that raised in the Guardian article, this being “Can Google really tell what is good content or not?” I think that it can, but not by computer power alone. This means that all website owners MUST consider the ‘usefulness’ of the copy on their sites, and that SEO practitioners must also ensure that at least some of the links come from ‘useful’ good quality content. As for how Google do work out the quality of a site, please see our site:-  https://www.serendipity-online-marketing.co.uk/How-Google-Rates-Pages.asp

And here is an excerpt  from the Guardian article:-

SEO is the mathematics of marketing. The science, the algorithms, the numbers, the data… you know where you are with the measurable beauty of SEO. Or at least, that used to be the case. Nowadays, thanks to the irrepressible rise of content marketing, SEO’s cut and dry quantitative approach is evolving to incorporate its opposite number: quality.

Brand websites used to gain SEO brownie points by link building in volume. But links from poor quality sites and content just won’t cut the mustard anymore – these days it’s about quality of links, not quantity of links.

It looks like Google has tired of its old friend SEO and is instead cosying-up to the new kid on the block, content marketing. The introduction of Penguin (which removes link authority from spam sites) and Panda (which dishes out penalties to over optimised and over adsensed sites) certainly implies that SEO is becoming a less gameable practice. To keep in line with Penguin and Panda, SEO now requires a much more varied skill set, something more akin to high quality writing and PR. Despite striking fear into hearts of some less respectable SEO practitioners, Penguin and Panda are no bad things as they ultimately ensure consumers receive better content.

There’s even a case to be made that Google’s love affair with content marketing is leaving not just SEO in the shadows, but also ‘traditional’ online media. Take supermarket brands as an example. The likes of Waitrose and Sainsbury’s have quite an affinity with food-based content, generating everything from recipes, diets and forums through to events. Google and its competitor search engines heavily favour brands – brands are, after all, a source of revenue.

So we are now in a position where content from brands could usurp smaller, niche content from bloggers? Type ‘small business funding’ into Google and Barclays’ content marketing strategy pays off because the brand ranks highly with an advice page. Likewise, type in ‘diets’ and both Sainsbury’s and Tesco appear high in the rankings, creating opportunities to further sell their products and increase brand loyalty.

These scenarios do not herald the ‘death of SEO’. Far from it. The future lies in collaboration. The relationship between content marketing and SEO only reaches its true potential when it’s designed to be symbiotic. This means that brands need to underpin their content with SEO strategies like strong internal navigation. So the user finds a recipe via search term, then purchases all necessary ingredients and equipment, then participates in a social communities around the recipe. The idea is to use varied skills to build hubs around interdependent content and search terms in order to nurture cross-selling potential.

Google is and always has been a smart operator. If it wants to put content marketing on a pedestal, then so be it. The SEO industry will adapt, as it has done in the past. But if prioritising content marketing over SEO marks a seismic shift from quantity to quality, one has to wonder how Google will pull it off. Google is, after all, an algorithm (albeit a very complex, intelligent, successful and vast algorithm). But the question remains – how can the objectivity of algorithms account for the subjectivity of quality?

For the full article please click here

Everyone has a blog these days, make yours interesting

Everyone has a blog these days and some are more successful than others. Part of this could be due to how interesting the blog is or how entertaining. Sometimes it can be really difficult to write an interesting blog particularly if the subject is thought of as being a bit dull. We have found some great tips to help you improve your blog writing skills, so take a look and maybe it will help you get your blog noticed.

 

For a good chunk of my career I suffered from a mental disease that targets corporate marketers.

It’s called Dull-itis.  It isn’t lethal but it does repel readers and success.  The crazy part is that Dull-itis sufferers believe (incorrectly) that the cure is to simply be more dull.  They obsessively work to drain life and emotion from every single communication.  They spend hours in conference ways crafting obtuse words to describe simple situations.

Once I sat in a meeting where my management team accused me of making things too simple.  Essentially, they were afraid that client’s wouldn’t pay for straight-talk.

Dull-itis strikes again.

 

The symptoms can be seen in business blog posts.  The post start with a mind-numbing thesis. Next comes a astonishingly boring dissection of the mundane and ends clumsily like two preteens experimenting with their first kiss

These dullard blogs are ignored and often forgotten, hidden out of sight until someone has the courage to pull the plug.

If you suspect that you suffer from Dull-itis then take the following prescription. Click here to continue

Further reading

How to write great blog content

How to write a blog people want to read

There are many ways to increase your online presence and improve reputation

Keeping your business in a prominent position online is vital to ensuring that you are not missing out on new business. There are many ways to do this and you can do a lot of it yourself. Take blogging for instance, writing a blog whether it is once or twice a week or even weekly can help keep your website both interesting to visitors and also to the search engines. So, whether you would like to improve your business’s online reputation or just get your website more noticed, take a look at the following information.

 

When was the last time you gave a thought about your online business reputation?

For too many business owners, they get so caught up in their daily responsibilities of running a business, they tend to lose focus on how some consumers view them. If that happens, the end to their business can come sooner rather than later.

In a day and age when reputation plays a big part in just how much business those who run companies get, here are five tips on better marketing your business online:

1. Be aware – Don’t be the business owner who doesn’t pay attention to online chatter. While you do not need to monitor the web 24/7, you should be searching out your name and your company’s name from time to time. See if there is any negative commentary directed at you, be it from an unhappy customer, a current or former employee who has taken issue with you, or even from a competitor who is trying to grow his or her business while bring your reputation and business down;

2. Be proactive – You should never wait for an “incident” to hit you. Use the Internet to promote your company by utilizing social media, blog posts on your site and when you have opportunities to guest blog on other credible sites, posting tutorials about the products and/or services you offer, podcasts, and more. The more you are seen as a business that gets online technology, the more it will help you grow as a company. Given the fact that many consumers are now shopping through their cell phones, tablets, and laptops while at home, work or traveling, you need to be seen as someone who gets today’s technical world;

Further reading

7 ways to use a blog to promote your business

How to use social media to promote your business

How to get website content from your fans

Getting followers to your blog

We are often advising you to write your own blogs and get your message out there, but how can you make sure that your blog is being noticed and that you are gaining followers? It is all very well coming up with fantastic blogs and publishing them but if nobody is reading them, what is the point? If you can gain followers to your blogs, it can make a great big difference to your online presence and really boost your business. Making your blogs fun and interesting and then publicising them is the goal here. Take a look at these handy hints on how to produce good blogs and get people reading them.

I put a lot of pride into my blog. The pride of every blogger is to have many people visiting his or her blog and actually finding the experience enjoyable and useful. Knowing how to create a blog is not enough. Here are 9 great tips on how to get your blog noticed.Fotolia 44808389 XS 300x200 How To Get Your Blog Noticed Fast And Easy With These Top 9 Tips

Tip #1 How To Get Your Blog Noticed: Create Useful Information

Before you put any information on your blog, think about the readers. Who is your target audience? Think about them as you come up with compelling information. Remember that people search for specific information; therefore, you should not be vague and fill your blog with fluff. When your audience finds your blog useful, they will gladly share the content with others who they think may benefit from it.

Tip #2 How To Get Your Blog Noticed: Create Compelling Titles

A reader should be able to know what the article in your blog is all about by reading the headline. The article title should be bold, interesting and captivating. It should make them want to read the entire article. For example, the title, how to get your blog noticed fast with these 9 tips sounds more interesting than Get traffic to your blog. Readers are more likely to stick with the first one and ignore the second one even if the content is the same.

Further information

6 tips on getting your blog noticed

How to get your blog noticed

5 guaranteed ways to get your blog more noticed

 

Blogging to keep your clientelle updated

For many, blogging and Tweeting is now a daily exercise but for others, neither blogging nor Tweeting is even a consideration. Businesses and individuals make use of both as a source of information as well as encouraging dialogue. Keeping your clientelle updated with all your news is important, particularly if you are planning a promotion or event. Here is some help if you are having a bit of trouble in knowing where to begin.

 

Social media continues to evolve at breathtaking paces.  It’s becoming increasingly challenging for business professionals to decipher which endeavours reap rewards and which merely consume unnecessary time and energy.  With so many quick and easy social media options at our fingertips, many businesses are underestimating the importance of blogging.

 

What is a blog?  

A blog is a website that enables individuals and companies to share their unique perspectives on the topics of their choice with their readers.  Blogs can be used for infinite possibilities.  For example, a business owner can share news about his company, a mother can share news about her family, a celebrity can share news with fans and the list goes on.

Why are blogs so important?  

Blogs are capable of delivering an authoritative voice for companies, one that showcases its values.  They provide potential customers with the ability to learn about a company through the voices of its stakeholders.  Blogs also enable customers to keep up to date about what’s new and interesting….More at Blogging for Business Success | Learn the Secrets to Online Success

 

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