Case Studies

Online Marketing – Case Studies

Serendipity Online Marketing has had many successes over the years, helping it’s customers to reach their online marketing targets.
However, some of our sucesses cannot be told in full here, as these customers are ‘owned’ by members of our affilliate network and beleive that it is that supplier that is ‘delivering the goods’ and not Serendipity.

This is quite in order as far as we are concerned, what matters is that he customer get the rankings and traffic that they want and our partner company therefore has a very happy customer, it does not really matter who does what, does it?

With the above in mind, you may find some companies are referred to in general terms as this customer is in fact the customer of one of our affilliates. What does matter, is that the success stories told here are true and show just what Serendipity Online Marketing could do for you.
These case studies have been chosen as they demonstrate what differences can be achieved, simply by keeping to the ‘rules’ laid down by the Internet’s Search Engines and by lots of hard, logical work. What is the goal in every case, well ultimately more sales, or sales leads, but in order to reach that point, you first need visitors.

At SOM we concentrate on increasing the traffic to a site by using the power of the Search Engines themselves. As some 85% of people use the Engines to find what they want, this offers our customers a direct root to their customers.

All we need do is to:-

  1. Find out what search terms their customers are using
  2. Change to the site so that it SHOUTS these words to the Engines
  3. Ensure that the site has enough back links (so that the Engines believe the site is worth listing)
  4. As you can imagine there is a lot in the ‘detail’ of the three steps listed above, but basically, that is it, our system works and works well.

Please see just some of our testimonials (listed on the right). If you would like to contact any of them to discuss our services from a customers point of view please do email us and we will put you in contact with the right person in the organisation.

Do You Run a Web Design or Marketing Business?

If you run a web design company or a marketing business and don’t have the inhouse expertise to run professional online marketing strategies, covering both the Search Engines and Social Media areas, please do give us a call. As you can see, we are very careful in ensuring that our customers customers do not become aware of Serendipity’s invlovement (when this is needed).

We can provide whatever services you need, sometimes we just ‘back up’ the already knowledgeable staff our customers employ, filling in where they don’t have the time, expertise or systems. We are very flexible and can assure you of top quality service at all times (just as we can to our own ‘direct customers’).

Some Testimonials From Our Customers

“We said we wanted to be No.1 on Google for ‘boat trailers’ and that is just what SOM delivered and quickly too !”

Andy Wyer – SBS Boat Trailers


“SOM have proven to be a great find for us, they work extremely hard and deliver what they say they will, on time and within budget.”

James Ironmonger – LearnToDream


“I have tried several SEO companies in the past, all have taken my money and then not delivered any results. Every time they said it was the ‘sites fault’ saying that they had done their best. Graham at SOM seemed to approach the matter differently, making changes to the site as well as weaving his ‘off page linking magic’. The result was a very good improvement in rankings and Traffic. It did not happen overnight, but it did happen.”

I am happy to recommend SOM.

Kevin – Owner – KMX Chauffeurs Ltd


Although we had been using Google Pay Per Click for some months our analysis of the results showed a marginal return on our investment. Also our web site had not been designed with search engines in mind and as a result our site was practically invisible in the free listings of the Search Engines. For these reasons we turned to Graham at SOM.

The results were startling, our PPC campaigns became effective and cost us less per click, and our site now dominates the engines appearing on page one for a wide range of crucial key phrases.

I am happy to recommend SOM.

David Whitehead- Contemporary