Most businesses have a blog these days, not only does it give them an opportunity to release company information but also share the lighter side of life. Blogging can be a great way of increasing traffic to your website and you can also use it for SEO purposes. It takes a bit of skill to write good quality blogs that attract the search engines but with a bit of practice, it can be done.
When you are blogging for business, be proactive in getting the most from your blogging efforts. If you blog strategically, your keywords will be a natural part of your writing. Adding a few of these SEO tactics will boost your search engine results – getting you more successes in your social media marketing strategy.
Here are 5 tactics to boost your blog SEO:
- Target your content
- Google Adwords
- Link to other sites
- Link to internal pages on your site
- Use alt text
1. Target your content
Use content themes, and know your target market. By writing about your business, product, industry and customer lifestyles you will be using the keywords your customers are searching for. This increases your search ranking without much additional thought.
2. Google AdWords
Use a keyword finder, such as the keyword tool in Google AdWords, to broaden your keyword scope. This can expand your vocabulary and vernacular.
Be careful to integrate these words naturally. If your sentences seem too contrived, your customers will stop reading your posts.
Additionally, don’t overuse keywords. Keyword stuffing is frowned upon by most search engines, and will produce negative results.
3. Link to other sites
Referencing other blog posts is great for SEO. Google seem to like this.
It can also help to create networking opportunities for your business. Linking to industry related blog posts can be developed into guest blogging opportunities, news leads or even new business partnerships.
Additionally, your readers will appreciate you sharing extra information with them. Click here to continue