One thing that has always puzzled me is the way people employ wedding photographers. The set up is that you arrange for them to be there for your special day and pay them to take the photos, the deal normally being that you get so many prints for your money. If you want any more then you have to put your hand back into your pocket. Now if they just charged the cost of the print with just a small mark up I’ d not be raising the issue, but they don’t, instead they add on a fair wack extra as you are paying (‘again’ in my mind) for their time. In effect they ‘keep’ your negatives and make you pay for using them.
They Keep Your Negatives
Now I know why they do what they do, but it still seems strange to me.
But What About Adwords Campaigns
I have been running Pay Per Click campaigns for a decade now and in that entire time I have never built a campaign for a customer and then said it was mine and that they could not take it with them, whether they were taking the running ‘in house’ or (heaven forbid) taking it to another supplier (well you can’t please all the people all time).
My view is that how it should be done, the customer pays for the campaign to be built and so it is theirs, it is as simple as that in my view.
As with the wedding photographer’s I understand why they [the other online marketing companies] do this (to keep the customer) but I do not agree with the practise and we at Serendipity will never go down that route, even if it means we loose the odd customer every now and then.
At Serendipity We Hand The Negatives Back
So if you are ever interested in having a PPC campaign built and want to keep the build as your own, then contact Serendipity (or another online marketing company) that hands your negatives back, after all you will have paid for them…..