Of Wedding Photographers, Negatives and Adword PPC Campaigns

One thing that has always puzzled me is the way people employ wedding photographers. The set up is that you arrange for them to be there for your special day and pay them to take the photos, the deal normally being that you get so many prints for your money. If you want any more then you have to put your hand back into your pocket. Now if they just charged the cost of the print with just a small mark up I’ d not be raising the issue, but they don’t, instead they add on a fair wack extra as you are paying (‘again’ in my mind) for their time. In effect they ‘keep’ your negatives and make you pay for using them.

They Keep Your Negatives

Now I know why they do what they do, but it still seems strange to me.

But What About Adwords Campaigns

I have been running Pay Per Click campaigns for a decade now and in that entire time I have never built a campaign for a customer and then said it was mine and that they could not take it with them, whether they were taking the running ‘in house’ or (heaven forbid) taking it to another supplier (well you can’t please all the people all time).

My view is that how it should be done, the customer pays for the campaign to be built and so it is theirs, it is as simple as that in my view.

As with the wedding photographer’s I understand why they [the other online marketing companies] do this (to keep the customer) but I do not agree with the practise and we at Serendipity will never go down that route, even if it means we loose the odd customer every now and then.

At Serendipity We Hand The Negatives Back

So if you are ever interested in having a PPC campaign built and want to keep the build as your own, then contact Serendipity (or another online marketing company) that hands your negatives back, after all you will have paid for them…..

Facebook Community Group set up today

Getting your message out there is what Social Media Marketing is all about and one sure way of helping this is to get a Facebook Community page going.

So we have….

See http://www.facebook.com/?ref=home#!/pages/Search-Engine-Social-Media-Marketing-Tips/137724582954936

See You There!

Google Analytics in Trouble in Germany!

Germany has been at loggerheads with Google in the past about privacy issues and it appears they are at in again, this time Analytics being under fire.

Germany privacy officials are concerned that users IP address are being followed and that some say there should be illegal.

Click to see more about this ‘Google Analytics‘ story:- http://searchengineland.com/german-govt-says-google-analytics-now-verboten-61109

You Can’t Teach an Old Blog New Tricks – Or Can You?

Sorry for the terrible pun (and I do hope our canine friends will forgive me), but I just could not resist the idea. I expect it has been used before (although it was not coming up in Google) but whatever, I thought it was worth another airing.

But Can You Teach A Blog New Tricks?

I don’t know how many blogs you have looked at, but I’m afraid to say that the death rate is quite high, many blogs simply not being updated. The main reason for this I’m sure is lack of time, but I also imagine that a fair number are not kept up to date as people think that they are not being looked at.

Of course the problem may be that the content is poor, but it could also be the fact that not enough people are aware of the blog in the first place. Here the issue will be lack of marketing, some blog owners not even ensuring that their blog ‘pings’ the networks to tell of a new post. Also, not all make use of Twitter or Facebook to spread the word about new content.

So, if an ‘old blog’ is not using either pings or Social Media, then you can certainly teach it a new trick or two.

But there is MORE, much MORE that can be done…

Watch this space for more tips and tricks and make 2011 the Year of Your Blog!

Testing Times !

Blogging is all about making the best possible use of all your ‘words of wisdom’ and that means taming the technology to do your bidding.

This post is to see if the taming has started..

2011 is to be the Year of the Blog!

Having consulted the runes and the entrails of a few SEO Guru’s (well their blogs and other witterings anyway), I must agree that 2011 is going to be Year of the Blog.

Have you got a Blog ready and the ideas for its content??

Now is the time to act..