Blog Management & Commenting Services
Many businesses have set up Blogs over the past year or so, this being course as they know that these can not only boost their search engine rankings, but also as they increase the likelihood of being found (for long tail searches). A good blog can also increase conversions as people ‘like’ people who help them, and a good blog can certainly do that.
Blogs – the Bridge Between Two Worlds
At SOM we see the blog, correctly hosted using the domain name of the main site (or on a sub domain where this is necessary) as the ‘bridge’ between the ‘New World’ of Social Media (which are after all just blogs, or micro blogging, sites ) and the ‘Old World’ of the Search Engines. I know it seems odd to talk of an ‘old world’ when discussing the Internet, but as you know, things change so very quickly and this is just one element.
Keeping the Blog Updated and Managed
However, as many have found, keeping a blog going can be a real chore (it is said that some 80% of blogs ‘die’ because of this), thus SOM’s blog commenting service has been introduced. Here we not only post blogs, but we can also manage all the comments and promote the blog using various tools. We can even set a blog up for you as well as managing any updates and backups.
Social Signal Generation
It is not enough these days to just create a blog post though, you also have to make sure enough ‘signal’ is created in order for Google to spot it and take it into account. Here SOM can again assist, so please do call us so that you can see just how much we can help your business.
You may have heard all about ‘Content Marketing’ and how this and ‘Curation’ go hand in hand in the battle for the best possible rankings on Google. This of course is all to do with Google’s drive to ensure that all websites (at least the ones it ‘likes’) are full of not only GOOD Content, but also USEFUL Content.
It is difficult to know exactly what Google defines as being good and useful, but it is generally understood that it is both if it answers questions, give info on how to do things, and crucially (perhaps) if it is just ‘talked about a lot too’.
The latter means that it needs to be mentioned by many, and if it is a ‘trending subject too’ then all the better, hence the reason that SOM has invested in systems that track trends in Social Media and can thus make sure your posts are right on the button and up to date.
New Posts, Curated Posts, Press Releases as Posts.
SOM can provide them all!