We all know how important it is for business websites to be well ranked with the search engines but the methods of getting those rankings varies a great deal. However, there are certain SEO techniques that should be avoided at all costs. These are known as ‘Black Hat’ and can be very damaging to your website’s ranking on the search engines. A few of these are listed below –
Link farms are websites that offer an exchange of links. You must have a page on your website that lists links given to you by the link farm and in exchange they will give your link to others to display. This is essentially trying to hoodwink the search engines into thinking that your website is very popular with other sites.
Using throw away directories is not a good idea either as these directories are specifically set up to show lists of links which are often randomly organised and not very helpful to visitors looking for a particular business.
Be careful when using reciprocal links, the search engines view these suspiciously. Obviously, some are bona fide and you can make use of them very effectively. If you are going to use reciprocal links do make sure that the businesses you link to are related to your own business. For example, your business may offer a specific service so you could use reciprocal linking with a company that supplies goods relating to that service.
So, be careful when choosing an SEO company to get your business noticed by the search engines, always make sure they only ever use White Hat methods and you can be confident that your website will not be penalised.