Pinterest has become a very popular medium for sharing pictures of goods and products but is your business making the most of this opportunity? It can be particularly useful for promoting new lines as well as special offers and you can engage your followers as well. Driving traffic to your site is the goal but it needs to be good quality traffic, traffic that will lead to sales so attracting the right audience is key to success.
As a small business owner, you can sometime feel like you’re being pulled in every direction while trying to drive traffic to your ecommerce shop. When it comes to social media, you’ve got to post to Facebook, Twitter, LinkedIn, YouTube, your blog, and somewhere in there, maintain your online store. While it may seem daunting to take on yet another social network, Pinterest is well worth the effort, especially if you sell a product – which most of you do!
Here are 10 ways you can use Pinterest to drive traffic to your ecommerce online store:
10 Ways to Increase Ecommerce Sales Using Pinterest
1. Pull Back the Curtain
People want to see how things are made, from Kickstarter backers watching a product evolve from prototype to product, to behind the scenes clips from your favorite TV show.
Whether it’s just you working away at your home based business or your employees working together to get your latest shipments out, show your Pinterest followers what’s happening inside your business and the people who make it tick.
2. Reuse Content
Save time by pinning photos and videos you already have. The images you’ve used on your blog, or that you took at your latest craft fair, are sitting on your hard drive waiting to be shared.
Create a brand history board that showcases your business as it grew from hobby to shop and share photos of your past products to illustrate just how much you’ve grown.
3. Get Your Fans Involved
Use your mailing list, customer lists, and social networks to drum up activity on your Pinterest board. If you’re new to social media, remember that you have a personal network of friends and family who would love to support you.
Ask your fans to share photos of your product in action to provide a wider variety of engaging images for your pinboards. Let non-Pinterest using fans know you’d love to highlight their support and if they’ll send you their pictures, you’ll pin them.