About SOM

About SOM – The Online Marketing Experts

Serendipity Online Marketing Ltd is based near Hereford in the lovely village of Eaton Bishop.  The operation is run from a small rural office. Not operating from a city centre offers many advantages, notably costs – these being reduced – which means we can do more for less, something that our customers really appreciate.

Running the entire operation is a chap called Graham Baylis, a real ‘old timer’ in the Internet world, having first got involved way back in 1994 when he set up one of the first Intranets in the UK for AT&T in Redditch. He then branched into Internet Marketing in 1999 when he started helping businesses run their Pay Per Click campaigns. Organic Search Optimisation followed a couple of years later. Since then he has steered SOM through all the changes in the online market place, ensuring that it continually evolves, adding new products and tweaking procedures as needed.

Why Use SOM?

No doubt the burning question is ‘why should I use SOM, especially when there are so many other SEO companies to choose from’?

It’s a very good question, so let me help you with the answer.

The first thing that anyone wants is to be able to trust their supplier, knowing they will always act in your best interests and that they will never take any chances with your site’s online reputation. This is really important, not only because no one wants to annoy Google by breaking its rules, but also because no business wants to upset its customers. SOM are, therefore, VERY careful when adding copy or creating links to your site.

The next question must be ‘ So just how much experience do you have in this field and can you show me some positive results’?

On the matter of experience, I have been working in the field of SEO and Search Marketing for 19 years, gaining an immense amount of knowledge during that time. I have seen all the changes that Google has made over the years, and more importantly what that means for my customers.  As to showing that it pays to use SOM to boost a business, I can point to many successes, and would be pleased to share these with you.

Another question that every business wants an answer to is ‘Just how much will this cost me’? This is a difficult question to answer as every business and market place is different. What I can tell you is that our customers spend from as little as £200 a month up to £3000 a month. It all depends on what work is needed, and believe me, there is a lot that can be done, ranging from just making sure that a site can be ‘understood’ by Google to ensuring that the message a business wants to put across to its customers is heard far and wide.

It must be said that there is a lot of work needed to make a website really fly, but like any journey, the first step is the vital one. Please do let SOM help you with this first step, we know we can help. In fact we reckon that we are the best SEO company in Hereford, and we’d love to prove it to you…

Our Online Marketing Staff

PPC, SEO & Analytics Expert

PPC, SEO & Analytics Expert

Graham Baylis is the mainstay of SOM and has over 19 years of experience in the world of Online Marketing.

Copy Writing and Online Press Releases

Copy Writing and Online Press Releases

Al has years of working in the copy writing and press release fields. He has that ‘magic touch’ when it comes to words.

Copy Writing

Copy Writing

Sheila Stacey handles this vital area as well as running the Finances of SOM.

The ‘Ghostly Support Army’

The ‘Ghostly Support Army’

Sometimes there is specialist copy to write, or there’s a problem on a site which involves databases, video or css etc. In these cases we turn to our ‘ghostly support’ army, a group of persons and companies who we know we can trust to help and solve the problem. In all such cases we handle the project mangement etc, thus minimising the effect on our customer.

More About the SOM set up

Whilst it is true that SOM is quite small, it is really quite a high tech operation…..

In the main office you will find three machines, each one caring for a different area of works, all being carefully protected by firewalls and fed via uninterruptible stabilised power supplies.

In the event of power failure we have generators to keep our systems running and if the phone lines go down there’s our mobile phones and mobile broadband dongles waiting to take over the load.

Data backups are also well catered for, copies of all documents being saved as and when they are produced with weekly off site back ups in case of a major disaster.

So as you can see, for a small operation, SOM really does have it all covered.

You Can Trust SOM With Your Online Marketing

If you are based in Herefordshire, Worcestershire or the West Midlands and want a local SEM supplier, then please do consider SOM, we KNOW we can help your business.

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