Social networking is all the rage and many businesses are making use of it to enhance their online profiles. YouTube is very popular with many people and a short video can be really useful to your business. Whether you want to promote a particular product or service, or want to do a ‘how to’ video, YouTube can be an excellent medium for sharing.
If you decide to produce a short video, plan ahead and consider what you want to show. If you are appearing on the video, be yourself but try and come across as confident and professional. If you are doing a ‘how to’ piece, produce a case study that looks real and run through it a few times before shooting the video so that your piece looks smooth and professional. There really is nothing worse than watching a ‘how to’ video that has not been properly prepared with the host ‘umming’ and being unsure of what they are doing, this really does not show their work to their best advantage. By all means inject a little humour into the piece but be fully au fait with what you are doing so that you really do appear to be an expert in your field and not end up looking like amateur night, which could be damaging to your business reputation. Keep your video short and simple, don’t diverge off topic so that you give the information that is pertinent. It is easy to get carried away and make your video too long but if you make nice bite sized pieces, people are more likely to watch.
So, to sum up, when making a video; be yourself but be professional, keep it short and to the point, make it fun if you can and be well prepared before filming begins.