The internet plays a big part in our lives these days and most of us will purchase goods or services at some point online. If you have a great online business idea and you want to get going with it, here are a few ideas to get you started.
Build a website. You need a platform from which to base yourself and this is in essence, your shop window. Make sure your website is neat, easy to navigate and has enough information for potential customers. Don’t try to cram too much onto the pages, it will just look messy and could be confusing. Make your contact details easy to find and include your business registration number, this will help reassure potential customers that you are a bona fide business.
Merchant services. People will need to pay for their goods and you need to make this as straightforward and easy to do as possible or you may risk losing sales. There is nothing worse for a customer than not being able to progress to the checkout or complete the checkout. There are many companies offering merchant services and you will need to find what suits your business needs best.
Marketing. You need to let people know that your business exists and that it is well worth visiting. White hat SEO and PPC are the best ways of getting your website noticed by the search engines. Make sure you do only use ‘white hat’ methods as ‘black hat’ will get your site dismissed or even blacklisted. Use the social media sites like Twitter and Facebook but remember that although you are aiming to sell, you must adhere to the rules of the social media sites and also engage with your followers.
These are a few ideas to get you started, I’m sure you will have many more good ideas that will bring your online business to the fore.