Many businesses want improved rankings so they can get more leads and sell more products. This has led to a whole business developing around getting these rankings. Unfortunately, not all SEO companies go about this the right way and this can mean BIG trouble.
How to tell good SEO companies from bad ones?
How can you decide whether the SEO company that’s offered to help you is really any good? And how can you know if they’re properly equipped for the quest for better traffic? Thirdly, how can you make sure the work they do will help you and not hinder any progress? It’s very difficult for non-SEO professionals, as the subject is very complex and changes constantly.
Basically you need someone you can trust…..
Trust has to be earned and takes time to gauge. However, there are ways of identifying a trustworthy SEO agency before giving them your business.
First See how the SEO agency does business…..
One of the best ways to decide which SEO firm to work with is to check out how they work and what reports they’ll give you. For instance, if the firm only supplies automated data, with no real human interaction, there’s a distinct probability that you’re just a ‘number’ to them and that very little real thought is being given to your SEO work.
And then there’s the data itself. How useful is it? Does it cover the areas that you want and expect? And does it give detailed descriptions of the work carried out that month?
Read their SEO blog…..
Does your prospective SEO partner have an SEO blog and is it up to date? If so check the content, it will give you a good idea about how much they really know.
SEO Case Studies…..
The presence of SEO case studies, including ones which you can check up on by contacting the company in question, are another way of deciding whether an SEO company is worth dealing with.
How SEO Must be Done….
This is the crux of the matter and an area that’s simultaneously simple and complex. It’s also an area that’s constantly changing and getting more difficult – and trying to ‘trick’ Google is not recommended. Gaming Google might have worked 15 years ago, but nowadays you must help Google by making sure the content is laid out in the way Google expects. That’s the way to SEO success.
The journey can be challenging and takes time, so if an SEO promises the earth and promise it quickly, they simply aren’t worth dealing with.
So for SEO work you can trust, call us on 0845 170 1800 or use the contact form on our site.
About the author
Graham Baylis was born in 1957 and has therefore seen the birth of the Internet and experienced at first hand, just how it has changed the World we live in. He has been involved with computers since 1983 and helped set up the first electronic mail system used by the Civil Service in 1986. He has gained several qualifications in Computing and Marketing and has written hundreds of blogs which you can find around the web, many being on customer’s websites. He has over 19 years of experience with Pay Per Click and SEO and has an answer for most Search Marketing questions, and, for those that he hasn’t is quick to find one. Continually coming up with solutions, Graham is one person it is worth having a chat with.