SEO can be a bit bewildering for anyone who is not an expert in this field. There are so many pitfalls that need to be avoided, the problem being that mistakes can be very costly indeed, worst case scenario is that your website is put in penalty by the search engines and will not be indexed. So, how do you go about providing your site with good quality SEO whilst avoiding the most common errors? The first thing to do, is to recognise what these mistakes are and not make them! Sounds easy doesn’t it, read on to find out more.
Duplicate content is a site killer, the easy solution is DON’T do it, even on ecommerce sites, do not have duplicate content anywhere on your site. It could take you a considerable amount of time to provide unique content particularly if you do have an ecommerce site selling items that are perhaps the same but in different sizes or colours, there are ways around this though, concise descriptions written in different ways works very well. For example, if you are selling pet accessories and you have a section for dog collars and leads, you could have ‘brand, blue and red collar and lead set in different sizes’, this could be changed to ‘sets, collar and lead, made by brand, red and blue, all sizes available’. Doing this provides unique content for your ecommerce site. For an information website, try to ensure that you have suitable content for each page so that every page on the site is different but still provides relevant information that is pertinent to the specific page, so on your ‘about us’ page, you would not have content that is talking about anything other than what your business is about.
Meta tags. This is an area that does scare the uninitiated, it can seem a bit technical and complicated however, it is something that is vital to your site. By formatting the meta descriptions and title tags, you can actually give your site a huge boost in the organic listings by ensuring your title tags and meta descriptions contain niche keywords for your business. They should reflect what is contained on each page so that visitors are taken to the right place. The purpose of meta tags is to provide the search engines with the information they need in order to index your website, so you can see why they are so important.
404 errors need swift action because they indicate that there is a problem with your site. They tend to show up when old pages are removed or replaced and still have links pointing to them. The links you create need to take visitors to active pages on your site so you need to ensure that when you do create new pages that the links point to the new page or to another live page on your site. There are lots of tools to help you with this, Google Webmaster Tools is a free one that will highlight any pages which are no longer there so that you can fix issues before they become a problem. If your site has lots of 404 errors, your site is very likely to slide down the rankings because the search engines will think it’s broken or not in use any more.
Unrelated links. Linking to sites that have got nothing to do with your business niche is a big no-no and in the past this was common practice however, with the emergence of Google’s algorithms linking has to be done very carefully. If you find your site has been linked to websites that are unsuitable, you can make use of Google’s disavow tool to disassociate yourself. Any linking should appear natural which is why it must be done carefully. Be niche specific when choosing to link with sites or directories so that you do not fall foul of the search engine algorithms.
These are just a few of the common mistakes that are made with SEO, take care not to fall into the same traps and your website will remain safe when the search engines are indexing and ranking sites in your niche.
When it comes to online marketing, SEO should be your first concern. The constant hunt for a boost can be a driving factor in a company’s success. However, there are a number of SEO mistakes that can send your campaign off to the wrong start.
Fortunately, this list of critical SEO mistakes might save you the trouble of rewriting all that content. Plus it gives you tips on how to fix these SEO mistakes in just a few steps.
A Poorly Designed Website
Your content can be flawless, but if you have a generic-looking website with hideous adverts and bulky design, your SEO could take a hit. Not only do your visitors leave sooner, but you’ll also have a hard time getting any attention for other websites. A stylish design can do wonders in remedying this.
If you’re struggling to come up with ways to upgrade your website, you can start with small revamps. Try removing the amount of advertisements on your website. Employ other monetizing options that can be conducted behind-the-scenes. Create crucial pages that have information that your site visitors want to know will also make your content more valuable.
Passing On SEO for Local Search
For small business owners, it’s crucial to invest in your local searching. With SEO, Google handles local searches a bit differently than the global keywords so be sure to attend to this mistake.
Including region specific keywords in your contents will help to boost your SEO in local searches. Also try putting your address on the footer of your home page. Listing your business in local directories and linking back to your website are also smart strategies to improving local searches for your business.
Ignoring On-Page SEO
While most marketers give ample consideration to off-page SEO activities and techniques, on-page SEO is often ignored. As a marketer, you have to understand that on-page SEO is equally as important as off-page SEO.
Like any other part of your content, prioritize using relevant and quality content. Also keeping your website regularly updated also adds interest and can increase traffic. Within content, using multiple keywords and publish relevant content are crucial to attracting and retaining viewers.
Avoiding Trending Keywords
The question isn’t whether you should use keywords at all, but whether you’re using the right ones. Avoiding trending keywords is the biggest SEO mistake that you could do. Harness the power of these keywords and optimize your contents for these to bring in substantial new traffic.
Unsure how to utilize trending keywords for your business? Try using other methods of finding keywords than Google Keyword Planner. Monitoring Google Trends on a regular basis also helps, as you can learn to analyze the best trends for you to use.