SEO Poem (Created for a local business networking group)

We all know that there is more to marketing and selling your products than using the Search Engines to bring in traffic and sales (although this is obviously a VERY useful channel) and with this in mind I do a certain amount of networking with local businessess.

The challenge with such events is to ‘stand out’ from the crowd and be remembered for what you do, and to a certain extent for who you are (having a memorable personality is useful here).

With this in mind, and as they was a already a ‘poet’ in the group, I wrote this little poem that I hope shows just what we do…

“I am a little website
  As pretty as can be

But no one it seems
  Wants to visit me..


Mr Google came a few times
  That is very true

But he seemed not to understand me
  And left without even a to do!


So I sit here just a twiddling
  My little website thumbs

When what I really want
  Is lots of new friendly chums


But how can this goal be reached
  Just what am I to do

If I go on like this for much longer
   I’ll end up feeling really blue..


Of course I get lots of calls
   All a promising me

A first page position on Google
   All for a very reasonable fee


But I have heard they’re all rubbish
  Promising more than they can give

Some say it just cheating
  Whilst others say it’s just one big fib


But there is light in the tunnel
   I’m sure that you’ll agree

It’s talking to Graham Baylis
  Now there’s someone whose worth their fee!


He checks to see what is wrong
  A delving oh so deeply

Coming back with so much data
  That I’m afraid it makes me sleepy..


But the good news is that I
  Just have to listen a little

For Graham knows what to do
  And soon goes into battle!


Soon Mr Google understood me
  And now when he comes along

He no longer leaves straight away
  So I know that at last I belong

Next a sprinkle of links are added
 To make a bigger impression

And soon I see the results
  With many a friendly session


So if you know another website
  That is feeling lost in the crowd

Do call in Mr Graham
   I’ll know he’ll do them proud…

Top Tips on how NOT to Do Link Building for SEO in 2016

At Serendipity Online Marketing, we are always amazed at the paradox that is SEO, particularly as far as Google is concerned…

Recently we have seen that Google wants rich content, loving it seems pages that are 1,000 plus words long (which is a lot of text believe me), whilst at the same time saying that the use of ‘tabbed content’ (where the words are there for SEO by are not visible until called into being so to speak by the user clicking a button) is frowned upon.

The reason this is strange is simple in that Google also want sites to offer a great user experience. One would seem to be at odds with the other, in that the tabbed content stops pages looking like a ‘wall of words’ and thus harder to read.

Linking – Another Paradox.

The issue with links is perhaps even more strange in that Google ‘needs’ links to sites as they use them to decide what is good content or not, and yet they do not really want anyone to build them (in any artificial manner) as they want them to grow ‘naturally’ as people find and link to the content on a site.

All this is fine, but there is that large chicken and egg question here, as for new sites at least, how do people find the content (so that they can link to it) in the first place. Without links the site is not likely to get good rankings and thus cannot get links, which means it can’t get ranks…

Of course, other means can be used to get people to a site so that they can ‘like and link to it’s content’, perhaps using Google Adwords…..

However, there is a school of thought that says that building links the right way (as long as there is something good to point too – which means also attending to the content of the site as well) is a GREAT way of boosting rankings, and the tests and experience we have proves this 100%, building links the RIGHT WAY ALWAYS increases traffic.

BUT, and it is a big BUT, there is a wrong way of building links and if you do too much of any of the things below, you are more than likely steering a course for disaster, at least as far as getting rankings and thus traffic from the Search Engines (particulary Google).

For the full article on how not to build links click the link!

Link building has had a rough year. Thanks in part to Google’s John Mueller’s comments that link building, in general, is a strategy to avoid, a number of SEO practitioners have moved away from the practice.

Naturally Acquired Links are Best

More specifically, they’ve flocked to a more natural form of link building involving the creation, syndication and promotion of thoroughly researched original content; the idea here is to attract or earn links naturally without ever manually building a link on an outside source.

I’m a big fan of this approach. It’s safe, natural and can earn you a ton of links if your content is good enough. However, I still believe there’s a place for manual link building — as long as your focus is on providing valuable content to your readers.

Good and Bad Links

So what exactly differentiates a “good” link from a “bad” link in Google’s eyes? How can you be sure that a link you’ve manually built isn’t just going to get your website penalized?

As long as you can avoid these seven characteristics, all of which can make a link “bad,” you’ll remain in good standing:

1. It’s On A Low-Authority Or Questionable Domain

The higher your site’s authority is, the higher you’re going to rank in Google. Links on already-high authority sites pass far more authority to your site than those on low-authority sites. If your link appears on a site with a poor reputation, it could do active harm to your organic search visibility.

Generally, unless you’re perusing spam sites or blacklisted pages, you won’t have to worry much about this. Google looks for patterns that it can verify with a high level of certainty, so a single low-authority link won’t hurt you; but hundreds or thousands sustained over the course of a month or more certainly could.

Overall, it’s in your best interest to get links on the highest-authority sources you can find, while avoiding disreputable ones.

2. It’s Pointing To A Source Irrelevant To Its Content

Context is important in Google’s modern search algorithm. It’s not enough to have a link pointing to your site — that link needs to be associated with content that’s somehow relevant to your site, as well.

For example, if you’re a manufacturer, and you post a link to your site in an article about hamburger production in a butcher shop forum, chances are it will raise some red flags.

Keep all your links context-specific, and pay close attention to the types of sources you rely on — the closer they are to your industry, the better.

3. It’s Repeated Too Many Times On The Domain

Quantity is important when it comes to links, but more links isn’t always better. Diversity is also important. If Google sees too many links pointing back to your domain on a certain site, it may flag that as suspicious.

Instead, Google likes to see lots of links pointing to your domain from multiple sources. Since each link after the first on a single domain suffers a downgrade in value, it’s in your best interest to diversify your link sources.

4. It’s A Part Of A Reciprocal Exchange

If you have a buddy who owns a similar site, it might seem like a clever idea to exchange links between the two in an effort to boost both your domains.

5. It’s Embedded In Suspiciously Keyword-Matched Anchor Text

Back in the days when keyword-focused optimization was synonymous with SEO, anchor text for links was a big deal. It was a best practice to embed your link in anchor text using the exact keyword you wanted to rank for — today that isn’t going to work.

6. It’s Isolated From Any Meaningful Content

Posting any kind of link without content accompanying it is bad—it doesn’t matter if you do it in a blog comment, forum post or any other medium.

Your links need to have some kind of semantic context to them, and preferably in the body of a detailed, meaningful post. Guest posts on outside blogs are your best friends here. Use them.

7. It’s A Part Of A Scheme

Link schemes aren’t as popular as they used to be, but somehow they’re still floating around. Participating in complex systems like link wheels or link pyramids is a violation of Google’s terms of service.

If you’re caught deliberately participating in a link scheme, you won’t just drop a rank or two — you could earn a bona fide Google penalty.
Final Thoughts

Thoroughly comb through your existing link profile to make sure none of your links possess these seven characteristics. You can use Moz’s Open Site Explorer, Ahrefs, Majestic or any other tool that functions as a search engine for links.

If you notice any that are questionable, work to remove them. It’s far better to remove a dubious link than leave it and suffer the potential consequences. Then, put safeguards in place to ensure your future link building efforts avoid these factors at all costs.