Making the most of SEO

It is so important nowadays for businesses to have some sort of social media presence. With virtually everyone having access to social media, it is a great way of interacting with your clients, improving your customer services and attracting new customers. Business branding is how you should look at using social media rather than as a sales pitch. Yes, you can use it for sales promotions however, this should be done very sparingly, people do not want to see a permanent sales pitch and you will lose followers faster than snow melting in the desert. Work your pitch as a way of sharing information, tips, advice and even as a way of showing the lighter side of life. Be seen as a business who is expert in their field and who is always happy to share knowledge. Your own profile should not be neglected. Create a professional profile which contains genuine information that shows you as a real person.


Social media is all about sharing and interacting so spend some time doing this. Start a conversation and see what people say. Do not get into arguments, that would be completely unprofessional and will also show your company in a very bad light. Try to be respectful online, remember that what you write is there for all to see. Be enthusiastic and positive, these qualities can be a real magnet. Honesty and kindness should be employed at all times, this does not mean that you have to be either a soft touch or a push-over but it will show a better side to you and your business.


Yes, it is that time of the year again when everyone starts to predict what SEO will look like in the coming year. Google’s algorithm is constantly changing. There are public updates as well as refreshes and tweaks that occur on a regular basis. Rather than throwing out theories or predictions, I want to discuss five things that you should already be focusing on as we enter 2015.

1. ROI Should be the Metric You Track, Not Keyword Rankings

Determining whether or not an SEO effort is successful based on keyword positions is completely reckless. Ranking reports that show your website is ranking high for a bunch of keywords looks great but it doesn’t always translate to leads, sales and revenue. In fact, some SEO companies will target low competition, virtually useless keywords, just so they can tell you that you are ranking #1 on Google.

As a business owner, which statement would you want to hear from your SEO company?

  • Great news! Your website is number one on Google for the keyword ‘free widget information’ but we don’t know if it has produced any revenue. Buy, hey congrats — you are number one! Woo hoo!
  • Last month’s infographic was responsible for earning 72 inbound links and it also pulled in 67 leads, 18 sales and17,360 in revenue.

Is a fancy keyword ranking report more beneficial or knowing what your return on investment was? If you aren’t measuring the success of your SEO effort in terms of ROI now is the time to start.

2. Earning Links Instead of Building Them

Inbound links are going to remain the biggest signal, or vote of confidence in terms of authority and trust, that Google uses in their algorithm. This isn’t going to change. Not in 2015 and probably not in the years to come.

For the past couple of years the focus has turned to building high quality links. Well, this has evolved into a hybrid SEO-Public Relations approach, and watch for more companies to combine their SEO strategy with a more traditional PR approach moving forward.

Earning a single link on a high quality relevant website is valuable for multiple reasons including SEO, attracting referral traffic and brand exposure. Look for traditional PR and SEO to work hand-in-hand in 2015.

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13 SEO mistakes that are easy to make


Using SEO to Your Advantage

SEO has long been used to increase a website’s visibility and there are many ways of doing this. Some of the methods are ‘approved’ and some are not so it is important to make sure that you only use ‘white hat’ methods because ‘black hat’ methods are a sure fire way of getting your site penalized or even de-indexed by the search engines.

Content is one of the key aspects of SEO and remember that the search engines are not only interested in the text, they are also interested in videos, images, infographics and animations. The spiders will crawl all over these other things to look for relevancy. It is vital to make sure that whatever content you write is excellent, has good grammar, punctuation and no spelling errors.

This leads us on to keywords and these must be used with care within the body of your text. The content must be pertinent to your niche and as such must contain relevant keywords. Do not overuse any keyword, try to vary them and place them naturally within the content.

Links have always been used but again care must be taken when using links for SEO purposes. You should do an SEO audit of your site on a regular basis so that you are aware of whether links are good enough. Remove any links that are not relevant, if necessary make use of Google’s disavow tool because poor quality irrelevant links will attract the wrong type of attention from the search engines.

Alt tags and descriptions are also important, the spiders do take note of these so check all of these on your site to make sure that they are correct and particularly for visual content, so that it can be indexed when the spiders are crawling your site. It is easy to miss the alt tags and image/video descriptions but they are actually crucial to helping get your site indexed.

Take a look at the following article for more information on this subject

Is your company operating on old SEO writing information? Are you sure? Don’t write another word until you read this post.

You know what makes my blood run cold?

Outdated and incorrect SEO copywriting tactics.

Like a virus, these bad tactics get passed around from person to person. The end result: companies are infected with bad information and do things the wrong way.

For instance, one company I worked with had an old “SEO copywriting 101″ PowerPoint that talked about keyphrase density and blasting press releases to thousands of sites. Another based their entire SEO strategy on bad information from an SEO vendor.

Ouch. That’s scary stuff.

Here are seven of the most common SEO copywriting myths I still hear about:

Keyphrase density

Will. People. Please. Let. This. Die. Just when I think the world is safe from keyphrase density percentages is when I get an email saying, “I was watching a corporate training video and the recommendation was 3.2 %. Is that still right?”

No. It’s never been right. Ignore keyphrase density. Wipe it from your mind. Let it go. Don’t you feel much better now?

Keyphrases are dead

No, keyphrases are not dead. They are still alive, kicking, and doing well. This tasty tidbit of misinformation stems from Google being much “smarter” than it used to be. Yes, Google can understand the intent of a page. But that doesn’t mean your content should be keyphrase-free. In fact, basic optimization techniques can often propel low-ranking pages to top positions.

It’s true that in today’s world, you can worry less about about exact matching the keyphrase and repeating it X times. However, you’ll still want to use keyphrases (and synonyms) in your content. Continue to research your keyphrases and use them in your body copy and your Title. Just like always. You’ll be fine.

Press releases are a great way to get links

Once upon a time, press releases were a great way to get links. You could add a some keyphrase-rich anchor text, syndicate your press release to thousands of sites and blammo–links galore!

Today’s world is much different. Spammy transactional anchor text is considered bad news.

Yes, press releases are still important. They are still a great way to build awareness, drive traffic (assuming a journalist picks up the release) and build a company’s brand. But their just-for-SEO benefit is no longer viable. And that’s OK.

There is a “right” word count for Google

There has never been a “perfect” word count for Google, no matter what the experts say. Yes, I know that some experts say that longer copy (1,500+ words) tends to position better. But that’s not the case for all copy, all the time. Nor should an arbitrary word count dictate how you write the copy.

Your best bet is to write a wide variety of content and let the subject matter dictate the length. You may want to write resource-intensive 1,500 word blog posts and 500 word services pages. That’s OK. Your main criteria should be, “am I writing this for my readers?” If you start slipping into writing things “for Google,” you’ll mess up our readers’ experience.

As a caveat, know that “thin” content (typically short and low quality posts) don’t position and can actually hurt you. You want to avoid these kinds of posts and even review past posts to make sure you don’t have any hiding on your site.

Guest posting can get you slapped with a penalty

Guest posting gets a bad rap. Once upon a time, people used to submit to every site under the sun just to score links. Did it work? Sure. Did it drive qualified traffic? Nope.

Then Google changed their stance on guest blogging. The great Google gods made it clear that guest blogging for links was no longer OK. That doesn’t mean that you can’t guest blog on quality publications your target market actually reads (that’s what I’m doing right now!). Nor does it mean that you can’t accept a guest post from a quality author. It just means you have to be picky.

You know, like people should have been in the first place.

Guest posting can drive fantastic targeted traffic. Just target your publications (and court your guest bloggers) carefully. If you’re responding to emails that say, “I’ll blog for you for free in exchange for a link back to my site,” well, you deserve what you get.

Place X number of keyphrases in your paragraphs

Just as there is no such thing as keyphrase density, there is also no “keyphrases in a paragraph” rule. If you’re writing your page correctly, some paragraphs will contain multiple keyphrases. Some paragraphs will be keyphrase-free. That’s fine.


Further information

4 SEO mistakes that could penalize your site