Use Local SEO To Boost Your Business

Having a website means that your goods and services can be bought from anywhere in the world but, are you missing out on the local market? Your local area could be a great untapped source of income for your business and if you are not advertising locally, you could be missing out. A lot of people like to use local businesses particularly if they can collect the goods that they want to purchase the same day or they could just be looking for a particular type of food prepared in your restaurant. So make sure that your business is accessible to this group of potential customers and remember that most people now use smartphones to find businesses. There are many ways to promote your business locally and you need not spend a lot of your advertising budget to do this, there are a lot of free services that you can use, all you need to do is fill in the online forms and if you are doing this, do be careful to fill in all the details correctly. Be sure to provide a map on your website so that customers can find you easily, this is particularly important if your business is located in a large business park or a rural area or is difficult to find without directions. Make it easy for customers to buy from you or they will go elsewhere.

Local SEO is vital if you want your business to be found in the search results when consumers are actively seeking the products/services that your business sells/provides. Top search rankings are responsible for keeping your phone ringing and local consumers walking through your doors. A solid local SEO plan helps ensure that your target consumer can find your business when they perform a local search.

Your on-page factors along with social signals, inbound links, NAP (name, address and phone) listings, and local listings all contribute to your website ranking in the local search results. Improving your position in the local results can drastically improve your website traffic, resulting in more sales and revenue for your business. The following eight tips can help you to improve your local SEO effort.

1. Make sure your local listings are all correct.

You should have a Google+ Business page, Bing Places for Business, and a Yahoo Local page set up. These are the listings that show up at the top of the local search results, so it is important that your business is listed with each in order to have a chance to show up in the local search results. Fill out each profile completely and make sure that your business name, address, and phone number is exactly how it appears on the contact page of your website.

2. Check for duplicate local listings.

It is very possible that you have duplicate local listings out there and you will want to perform a quick audit to check. If you do locate duplicate listings you will want to delete them. There are many services to help you with your local listing management. Our favorite is Moz Local because it is so simple to use and it is extremely affordable.

Further information

What is local SEO and why do you need it?

Google Panda 4.0 Has Been Released And Has Already Hit Hard

Heavens to Betsy! Another Google Panda update and guess who has been hit with this one? eBay, can you believe it! As always, this new update is all about content so if your site has duplicate content or articles that are poorly written, are not relevant to your niche or have links to unsuitable sites, you are likely to be clobbered. Go and check your site now or have it professionally analysed. Even if you think you have stayed within the rules, be on your guard and protect your website. Google rarely announces algorithm updates these days, so the fact that they did give some forewarning about Panda 4.0 is quite significant. It will take a bit of time to work out exactly what effect this one will have but the fact that it has affected a company as big as eBay is noteworthy. There will no doubt, be many more who will fall victim so being aware of what is on your site cannot be stressed highly enough. Find out more below.

Yesterday, Google launched its newest Panda (4.0) update, along with an update to their Payday Loan Algorithm (hilarious name!). Two major updates in one week. Yikes. It may take a bit of time for the impact to fully hit, but it’s coming.

WHY SHOULD YOU CARE, if you’re a public relations professional, not a search engine optimization (SEO) specialist?

As content creators, knowing the technical side of SEO isn’t important, but understanding how it intersects with your content is. Clients and employers expect public relations to bolster their reputation and visibility, not hurt it.

And in this case, what you don’t know CAN hurt you (and your client or employer).

Here are a few things you absolutely must know. None of them are difficult, but they help you stay on top of your game, impress your client/employer and earn that promotion.

1. Diligently watch for duplicate content.

When you create content that is similar to something created in the past, it is critical to repurpose. Don’t copy and paste.

Panda is all about penalizing poor SEO tactics or those violating Google’s quality guidelines to manipulate rankings. Content marketers are some of the worst offenders because black hat SEO’s are increasingly turning to content marketing as a way to integrate a backlink strategy. In jargon-free terms – when other stuff stopped working, they turned to writing content to achieve results. The issue is that they are writing content only to support the link, not writing great quality content that is valuable to the reader. Because PR pros are often content creators in some form or another, we can be part of the problem without realizing it.

If you are actively repurposing press releases into blog posts, speaking engagement PowerPoints into SlideShare decks, and more – then you MUST be the organization’s watchdog, always looking for duplicate content problems. Copying and pasting a quote or a few sentences is one thing, but never, EVER use the same copy across multiple pieces of content.

Make sure you are fixing duplicate content issues when you come across them and be absolutely sure you aren’t adding to the problem.


Further information

Google launches Panda 4.0

Panda 4.0: Why eBay just lost 80% of its organic rankings

Improving Your Content Marketing

There is so much conflicting advice about SEO that it is not surprising people get confused. In one instance we are told ‘guest blogging is dead’ and in the next, ‘guest blogging is a valuable tool’. Trying to decipher what is correct and what is not can leave you feeling completely adrift. The one thing that is a fact, is that high quality content is never wrong providing it is placed within its niche. One other thing to note, is that whatever content you decide to release, it needs to be interesting to the reader and leave them wanting more. It could be that you choose to put out less in quantity but make your writing more thought provoking so that you engage your reader more. There are many different methods for attracting visitors and encouraging them to share your work through social media which in turn can lead to a larger following. So, with this in mind, take a look at the following article and see how you can improve your content marketing.


The only unchanging truth about SEO is that it’s always changing.

I almost didn’t write that line, because it sounds so cliche.

I don’t want to dish up half-baked cliches. Instead, I intend to deliver some stop-and-think advice. We’ve heard cliches before. Ad nauseum. Search marketing in 2014 demands more than cliches. We to need to take a hard look at where search marketing is now, and maybe why our marketing gimmicks and tricks are having diminishing efficacy.

It’s time to consider what’s changed in SEO, and what we need to do about it. There are four major changes that I’ve observed during the first part of 2014. These changes — some subtle, and some overt — are signs that we need to adapt.

1. Content marketing is king.

It’s popular to say “Content is King.”

Sheesh. Talk about cliches.

While it is true, I want to make a case for content marketing over against the rather anemic “content” alone. Content marketing has a robust connotative meaning, and brings to mind more than just optimized titles and 800 words of content on a home page.

Content marketing trumps SEO in the conventional sense. Here’s why.

Conventional SEO doesn’t make you rank better. It just keeps you from doing worse.

I’m a huge fan of what I’m calling “conventional SEO.” I, in fact, am a conventional SEO. I geek out about robots.txt with the rest of them. I even wrote a nerdy uberlong magnum opus on recovering from a manual penalty. I dig conventional SEO.

But this kind of SEO — the robots.txt. the rel=canonicals, the 301 redirects, the optimized H1s, and the sitemap.xmls — that’s not winning you links and generating conversions. That’s just keeping you from having a shoddy site. See? You’re not going to win rank by just complying with standards. Sure, you’ve got to comply, but then what?

The real wins come through content — powerful, eye-popping, mind-blowing, epic, killer, clickable, actionable, shareable, even edible content. (Huh? Edible? Yes, edible.)

So, for all its geeky awesomeness, conventional SEO just won’t win the game. Content marketing will.

Reason number two why content marketing needs to reign as king…. Click here to continue reading

Further reading

How to strengthen your social media content marketing strategy

3 unconventional content marketing strategies you should try

Improving your SEO

SEO covers such a wide range that it can be difficult for the uninitiated to understand each part and why it is important. Of course, we all know that getting it wrong can mean severe penalties from Google and our website being obliterated from the search engine rankings. There are however some constants, keyword research is one element that should be undertaken before embarking upon search engine optimisation and this has always been the suggested course of action. Having the right keywords is vital and using them correctly is essential if you are going to achieve any sort of success. Keyword stuffing is of course, taboo and should be avoided at all costs, so choose your keywords carefully and use them selectively throughout your content. Where possible make use of associated words, for instance, if your piece is about accountants, you can use words such as accountancy and accounting which are from the same niche. It is all about making good use of all the tools at hand. So, take a look at the following article to see how you can improve your SEO.


These days, many webmasters are finding it difficult to figure out what’s still important for SEO and what’s no longer relevant. In an effort to clarify important trends in the SEO industry, I published “The Top 7 SEO Trends Dominating 2014.”

Now, I’d like to explore the best practices associated with these trends. In this article, I’ll cover:

  • Keyword research
  • On-page SEO
  • Mobile SEO
  • Google Authorship
  • Link building & Content Strategy 

Keyword Research

Although much has changed over the past year when it comes to SEO, the principles of keyword research have remained relatively stable. So, which keyword tools and resources are still current and relevant in 2014?

Following are some of the best keyword research tools available in 2014. Keep in mind that while not all of them are free, all offer a limited-time free trial so you can at least test them out before buying.

  • Google Keyword Planner – For basic keyword research, nothing beats the Keyword Planner. Use this tool to find keyword suggestions, search volume and level of competition.
  • Ubersuggest – Plug in your topic or keyword, and this tool will give you access to reams of related keywords and phrases you can target.
  • Wordtracker Keyword Tool – Generates keyword suggestions, measures competition, and even helps you with writing optimized content.
  • Moz Keyword Difficulty and SERP Analysis Tool – Perhaps the ultimate tool for analyzing how competitive your keywords are. Requires an annual subscription, but for serious internet marketers, it’s worth every penny.
  • SEMRush – This tool has the advantage of allowing you to see exactly what keywords your competitors are targeting, both in terms of organic and PPC traffic.

Personally, I prefer to start with Google’s Keyword Planner and perform manual research, then refine and augment it using other tools. A helpful resource is “The Definitive Guide to Using Google’s Keyword Planner for Keyword Research.” Click here to continue

Further information

Surviving Google’s wrath (2014 updates)

Google warns against sneaky redirects