There are many myths surrounding SEO and with Google’s alogrithms evolving, a lot of people are very confused as to what is acceptable and what is not. Take linking, there are so many contradictory stories regarding linking that many are put off even considering it now. Backlinks are still important to your SEO strategy and you need to check your links occasionally so that you are only linking to suitable sites. Google’s Penguin algorithm scared a lot of people into clearing out virtually all of their backlinks and has left many wondering what to do about linking. Many experts advise choosing links carefully so that you are only linking to relevant sites who will complement and raise your site’s profile, it pays to be choosy and to take your time considering linking strategies. So, what other myths are there? Take a look at this article to see some more.
One of the challenges that the world of SEO presents us with is its lack of clarity. The search engines obscure their algorithms, and as a result, SEO is really a best practices game. You can learn more about what works best by constantly testing ideas on your site, but ultimately your overall SEO strategy will be part art and part science.
Layer on top of that the fact that the search engines continuously tune their algorithms, and the result is an unstable landscape. Worse still, there is tons of misinformation published, often as the result of the ignorance of the author. Some SEO myths have been with us forever, but today I plan to focus on the newer myths that have been emerged only in the past few years.
7 New SEO Myths
1. All Guest Posting is Bad: This myth is the newest of them all, and it was spawned by Matt Cutts blog post of January 20th, 2014 called: The decay and fall of guest blogging for SEO. In this post Cutts details the many ways that people have abused the concept of pursuing guest posts to obtain links to your site. In fact, he goes so far as to say: “stick a fork in it”.
However, it is foolish to translate this into the notion that all guest posting is inherently evil or bad. The article you are reading right now is effectively a guest post. However, I don’t publish articles here to obtain links for SEO, I do it because I value the Forbes audience, and because of the reputation and visibility benefits it brings. Click here to continue reading