SEO is constantly changing and whilst we often hear that ‘SEO is dead’ this in fact could not be further from the truth, SEO is not dead and will be as relevant tomorrow as it was yesterday. It is all about doing it properly and understanding that it is all about the long haul and not instant results. Like anything worth doing, it takes time to nurture and develop and this is where some websites have fallen foul of Google’s algorithms because they have tried shortcuts or have used poor quality content or even linked to irrelevant or poor quality sites. Those who have not been penalised will have made use of good quality content and have backlinks to relevant high quality sites. The thing to remember with good SEO practice is that there are no quick fix shortcuts.
Nothing ever remains the same way for long in the world of SEO. The experts at Moz report that Google typically updates their algorithm between 500-600 times each year! While most of these tweaks go unnoticed, we’ve recently weathered an abundance of rewrites and changes that could affect how your company approaches your content marketing strategy. To help you stay informed about the ever-changing inbound marketing landscape, here are 7 pieces of critically-important SEO news:
1. Google is Tough on Repeat Offenders
One of the most fascinating and little-known areas of SEO news is Google penalties. When websites break Google’s webmaster guidelines with outdated tactics like buying links, they’re typically caught. The search engine responds with an official spam warning, and may eventually ban some websites from appearing in search results. Recovering from these issues can take months of hard work.
Google’s head spam fighter, Matt Cutts, recently revealed in a Q & A session that it’s much harder to come back and rank well after a second or third penalty. In fact, his recommendation for websites who are trying to improve their SEO after past use of purchase links to use the disavow tool to wipe their backlinks completely. If you’re unaffected, take this as evidence that it’s crucial to be pay attention to SEO news and avoid breaking any rules.
2. Rich Snippets Could Be Rolled Out Soon
The author photos which appear next to search results once you’ve earned Google authorship are a form of rich snippet. However, it appears the world’s biggest search engine is considering leveling the playing field. SEO News reporter Matt Southern shared that Google is currently testing the idea of including embedded images in search results, which are visible with certain searches: