Trying to find where Google’s cache data has gone?

Like me you may have been looking for the Google Cache and have found it (with the Preview page) has gone.
Well here’s an answer that will help:-

Google has updated how you access the cached pages, similar results and how you share search results on Google+.

Now, when you want to see a cached version of a search result, you need to click on the green down arrow next to the URL in the search results. If you are logged in, you will likely see three options including cached, similar and share. If you are not logged in you will likely see cached and similar but not the share option. Note, the cached option may also not show up for sites.

The picture above shows the new options in the Google search results interface.

Hope the tip helps


Writing SEO friendly content

The importance of writing good quality content cannot be stressed highly enough as this is what visitors see when they come to visit and also what the search engines use to decide whether your site is worth listing. The thing is, as well as writing interesting content you need to be SEO aware at the same time.


Before we delve into the tips, let us begin with what it means to have SEO friendly content. Simply put, it is producing content that is written with attention given to how search engines might view your content.  Sadly though, there are a lot of marketers as well as bloggers who put too much emphasis on their SEO and tend to forget about putting their readers front and center.  Think of your audience and write something that will be beneficial to them. You are writing for people, not for the search engines.

If you are new to blogging or you have a new website, it is only natural to want to be searchable and improve in page rank. You want people to discover your site and in the long run, be loyal visitors to your site. Ultimately you to get back links from external sources which boosts your credibility. There are over 27 million pieces of online content shared daily.  Imagine the amount of content you need to create to compete with that! But don’t worry; the process will take time, but it is not too difficult to achieve. Here are eight tips for writing effective SEO friendly content.

1. Write Useful And Engaging Content 

When asked what my formula is for writing good content my answer is always write content that is useful and/or entertaining.  Most search engines rewards sites that share relevant content with their readers.  The more original and fresh the content you share, the better visibility you will gain in search results. The more people who find your content helpful or entertaining, the more share worthy it becomes.  Remember that a well written article trumps quantity at all times. Some site owners think the more articles they churn out, the more ranking they acquire. This couldn’t be more wrong. If you just vomit words out for the sake of having new content, you will be disappointed.

2. Keep It Short And To The Point

You need to be considerate your reader’s time. Keep it short and make your point right away. Some articles longer articles can be boring. In my experience, if a person can read your article and benefit from it in under 5 to 10 minutes, you’ll get more people engaging with your content.  I also like using lists. Try to break up your copy for easy reading. Click here to continue

Further information

What is SEO friendly content?

Best way to write web content

Having a really good business website is vital

Although we at Serendipity Online Marketing do not build websites, we do work very closely with web designers and we understand what makes a really great business website and how to market it. A business could have the best website in the world but if nobody knows it is there, they might as well not bother. By the same token, there is no point in marketing a website that does not do the job or is not up to a professional standard. Having a really good website is the starting point. So what makes a good business website?

So your business has a website — or you’re in need of one for your brand new venture. Web design can be an overwhelming process, so we’ve spoken to a few web designers who told us what you need to have on your site … and what you can probably do without (like crazy Flash animation).

The first thing you must do is secure a good, catchy URL. Make sure it makes sense for your business, doesn’t have quirky spelling and is available on social platforms, too. Panabee can help you get creative if your business name is taken, and Name Vine is a great resource for seeing what’s available.

Once you’ve set up your domain, it’s time to build out the site and make some big decisions. Here are 10 must-haves for your website that will ensure your customers have a positive experience on the site, improve your company’s digital footprint and increase engagement with your brand.

1. A Logical Roadmap


Sure, a website should be aesthetically pleasing, but it’s more important for it to be useful. Before you even pick a server or type an HTML tag, you should map out how you’d like the website to work. This is important both for user experience and for SEO, since Google considers the content and structure of a site when it ranks for search. So, map out and mock up a design for the site — what designers call “wireframing” — and run it by a few friends to make sure it makes sense and is intuitive. “If they can understand the logic, so will the people visiting your website … and Google bots when ranking it!” says Pete Mills Click here to continue

Further reading

6 things consumers hate about ecommerce sites

What makes a good business website?


Making responsive web design and SEO work for your site

Responsive web design is all the rage these days but it does not always mesh well with SEO. Google would appear to like responsive design so it is a game changer when searches are conducted and sites that are not optimized for mobile devices are less likely to appear in the listings. Mobile users want fast downloads and easy navigation which responsive sites usually give. Responsive sites get better indexing and as such are higher in the listings. SEO is still important but requires a careful approach and here is some information  to help you understand it all.

google-mobile-searchAs smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites.

If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.

Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well.

Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically.

The argument between whether to choose a responsive website or a separate mobile website is a highly debated topic. However, the truth is that both options have their pros and cons.

The option that is best for your business depends on many factors, such as the purpose of the website, the intended target audience, and whether SEO is a factor.

If SEO is a factor, here are three reasons why responsive web design is the best option for your mobile SEO strategy. Click here to continue

Further reading

Responsive web design, Google and SEO

When responsive web design is bad for SEO

How common are SEO problems with responsive web design?

Linking can be very beneficial to your site

Building links have been an important factor in the SEO armoury and should not be forgotten about as they can help to boost your rankings. Care must be taken when using linking as a means to promoting your site as choosing the ‘wrong’ sites will only be damaging. It is therefore essential to understand how linking works and how to make use of it.

Before embarking on a link building effort, it’s critical to understand the elements of a link used by the search engines as well as how those elements factor into the weighting of links in the algorithms. Search engines use links in many different ways. While we don’t know all the link attributes measured by the engines, through analysis of patent applications, years of experience and hands-on testing, we can draw some intelligent assumptions that hold up in the real world. Below is a list of notable factors worthy of consideration. These signals, and many more, are considered by professional SEOs when measuring link value and a site’s link profile.

Global Popularity

The more popular and important a site is, the more links from that site matter. A site like Wikipedia has literally 1000’s of diverse sites linking to it, which means it’s probably a popular and important site. To earn trust and authority with the engines, you’ll need the help of other link partners. The more popular, the better.

Local/Topic-Specific Popularity

The concept of “local” popularity, first pioneered by the Teoma search engine, suggests that links from sites within a topic-specific community matter more than links from general or off-topic sites. For example, if your website sells dog houses, earning links from the Society of Dog Breeders matters much more than earning links from an off-topic, roller skating site. Click here to continue

Further reading

Link networks: Don’t build your SEO strategy on a house of cards

5 strategies for better link building and improving your SEO

Five SEO Tools You Might Not Know About?

The SEO world keeps changing, what being important one day possibly being unimportant the next. But whatever the changes, you do need the right tools to examine & measure how a site is doing. Armed with the information provided you can then work out what you need to change, or at least get an indication…

The basics of SEO, Onpage, Off page (links) and now Social Media Signal, never really change, but the nuances do. Tools like the ones identified in this excellent blog will really help…

SEO Tools

When it comes to lists of SEO tools, you typically see the same names bounced back and forth. Today, I’d like to share some tools I use on a regular basis that you may not have in your toolkit just yet. The best part – they’re all perfect for SEO’s and businesses with smaller budgets.


You can’t begin any search marketing campaign without a list of great keywords to target. iSpionage is known for their PPC research tools, but they also have powerful keyword research features as well. When you enter a keyword into their search, you will first see the top 10 PPC competitors along with a graph showing the advertising trend for the keyword.

What’s nice about this is you can see how other websites are using the keyword. When you click on the Ads tab, you can review even more ad copy and landing page combinations sorted conveniently by the number of days seen. It can be a great way to spark some ideas on content and calls to action.

Last but not least, you can see the top SEO competitors in Google based on organic search traffic. Some results will list the number of backlinks, pages, and total number of keywords each competitor has in the search index. This can help you gauge what it will take to beat them for a desired keyword phrase.

Other handy features offered to paid members are the Keyword Monitor Dashboard and Competitor Alert. With the Keyword Monitor, you can keep track of your current rankings for the keywords you are tracking. It also includes a historical analysis so you can see the progress of your search marketing campaign.

plus they also discussed:-

Link Detox – Unfortunately, if your website has acquired any form of bad links in the past, it is susceptible to a link penalty from Google. If you think your website has been hit with a Google penalty based on you links, then the Link Detox report from Link Research Tools is a must have. You simply enter your domain or upload your links from Google Webmaster Tools. It will then mark your links as healthy, suspicious, and toxic. This will give you a better idea of which links to remove first.

which looks a potentially highly useful tool..

Visit the site for the full info


What Makes A Great Facebook Post?

There is a lot of talk on the web today about Social Media and how it is the new SEO, the new way to get traffic to any website. Such talk is perhaps fuelled by the number of businesses that are leaping onto the Social Media bandwagon in huge numbers.

With this in mind I have just created a page on the SOM website to fill in some blanks about Facebook and Edgerank

Here’s an excerpt:-

Facebook is a Complex Beast !

Facebook is however a much more complex beast and requires a much more formulised approach.

One of the first things that you have to contend with is the matter of Edgerank as your score here will directly influence the power of your posts. As Edgerank is itself a measure on how good your posts are, getting this right results in a truly virtuous circle, good posts resulting in a higher Edgerank, that in turn leads to more people seeing them, which in turn results in a higher Edgerank and so on.

It is obvious then that you must use Facebook in a manner that produces the best possible Edgerank, which means that you :

  1. Should post frequently (thus reducing the negative influence of the ‘Time Decay’ factor)
  2. Should create posts that appeal to the reader so that they ‘Like’, ‘Comment’ or ‘Share’ them (this increases the positive effect of the ‘Affinity’ factor)

  3. Should write posts that where possible engage the readers enough to Comment on them as this has a higher ‘Affinity’ weight.

Getting this right will increase the Edgerank of a brand and thus cause more and more people to see any post, which if they do engage those readers in the right way WILL increase brand awareness and thus sales. The extra ‘Social Signal’ created also has the added advantage of improving Google results, the impact of all these people ‘talking about’ a brand/domain name being something that they cannot ignore.

Put content marketing to work for your business

With so many different ways to engage with customers and potential customers, you might be finding it difficult to to find your way through the mire. Using content marketing allows you to engage with people via a number of mediums and you can impart huge amounts of information about your business, services and products. Content is king and you must ensure that you have excellent content.

Recently, I was having a casual lunch meeting with a friend who is also a real estate professional in Singapore. She told me that she has quite a decent number of articles about property buying and selling tips on her website.  Moreover, the content is ‘optimized’ in a way to make it more search engine friendly.

However, my friend said she still has some problem getting sales leads from the website; and she wanted to find out why. After getting more information from her, I found out that the main reason why her website is not getting sales lead is because of :

“Poor content marketing

All her website content is written by her web designer who has no experience in the real estate industry. The content of the individual articles is written in a way purely for search engine optimization (SEO) only. In other words, the articles are not written for the consumer. The website developer who is paid to do the SEO,  probably “copy and paste” content from other people’s articles, while using a rephrasing tool to make it looks like another original article.

Do not just copy and paste other people’s icontent, use your own style instead!

Such method is the wrong approach to content marketing strategy.

My friend may have some of her web pages being indexed on Google’s first page, but consumers who have read her content, may feel that her content is not convincing enough to make them feel confident about her brand.

A common problem

Just like my friend’s website, there are also many other websites today that may be experiencing the same problem. So what if the web page get indexed on the first page of Google’s organic search results, but is not useful to the consumers.

Further reading

What is content marketing?

3 content marketing lessons from big brands

5 ways to use video content marketing

Why We Should Stop Worrying About Google Updates!

Google Updates, they strike fear into many an SEO professional and worry some website owners to death. The former stress out because if they have been doing things the wrong way they can lose the rankings they have previously gained for their customers..

The latter worry because they rely so much on the traffic (and thus sales) they get via Google.

Both are very understandable, but is all this worry justified…..

We had the opportunity to attend the Search Marketing Expo a few weeks ago. What a slam-dunk, home run, and overall Why We Should Stop Worrying About Google Updates image GoogleUpdateAnimals 300x213awesome conference it was! It was chock-full of industry leaders, including SEO celebrities like Google’s Matt Cutts, Bing’s Duane Forrester and Search Engine Land’s Danny Sullivan. After sitting though hours of panels and conversations, and sending out many, many tweets, we’ve got a new perspective on the world of SEO.

So what was one of the main takeaways from Search Marketing Expo? We should stop worrying about Google algorithm updates. That’s right, STOP. Let it go, no more stressing, take a chill pill and relax.

Phew. Doesn’t that feel better? We thought it would. Now here’s why you can stop stressing about Google updates:

After years of fearing, sometimes bashing, and even groveling on our knees to Google, we’ve come to terms with the fact that they (Google) are the good guys. Their goal is to serve up the best results for searchers. And, when it comes down to it, they’re not out to hurt you or your website. If you don’t commit black hat SEO, buy links, or spin weak content, then put your mind at ease. If you spend time thinking about how the user will experience your site, you’re on the right and same track as Google. If you have a strong following on different social media channels, it demonstrates that you’re trusted and have more authority. This in turn signals to Google and Bing what their searchers might want to see more of in search results.

Danny Sullivan, from Search Marketing Land, posed this question to a room full of eager SEO pros during one jam-packed session: “Who here worries about Google updates?” Everyone’s hand shot up. Then Sullivan asked, “Who has been hit by a Google penalty?” 99% of the hands in the room dropped.

That got the wheels turning in our heads. If we care about our user’s experience, don’t spam or do other stuff frowned on by Google, then why do we need to worry? It’s like speeding on the freeway. If you don’t do it, you don’t need to worry about the cops pulling you over!


My take is very much in line with this article. Do things the right way, make your site interesting and informative and get some good links in too (Plus Social Mentions if you can / its applicable) and your rankings will be safe. Do anything else and you could be in trouble.

The choice is yours…