Before embarking on your internet marketing strategy and campaign, you need to have a website. Your website needs to be visible on multiple platforms and devices and if your business has not already adapted its website to be viewed on mobile devices, you could be losing out on a serious amount of business. Smartphones and tablets are now very popular and people are using them more and more to both purchase goods and do business whilst on the move. This is an opportunity not to be missed, so take a look at these articles and see if they can inspire you to get your website mobile.
There’s no turning back now. The web has gone mobile. More users are accessing the web from more places on more devices than ever before. What does this mean for web designers and site owners? It means that in every project we do, we must address a mobile strategy.
Your strategy will differ depending on what type of project you’re working on, but make no mistake, you do need some kind of strategy for how your website (or your client’s website) functions in the mobile space. Whether you’re designing a site that is mostly static (is anything on the web really static anymore?), a content-driven news site, or an interactive web application, it’s best to pursue a well-rounded approach — one that includes a thoughtful look at your mobile website user experience.
In this article, I aim to highlight 10 crucial items that you, as the web designer, developer or site owner, need to consider at the outset of your mobile site design project. These ideas touch on all aspects of a process, from strategy to design and implementation. But it’s important to be accountable for these points up front to ensure the successful launch of your mobile site.
1. Define Your Need for a Mobile Site
Usually a mobile website design project comes about through one of the following circumstances:
- It’s a brand new website in need of both a desktop and mobile strategy.
- It’s a redesign of an existing website, which will include a new mobile site.
- It’s an addition of a mobile site to an existing desktop site, which won’t be changing.
Each of these circumstances brings a different set of requirements, which will help you determine the best way forward as you consider the items discussed below. Click here to continue