WordPress could benefit your business

WordPress is a particularly useful site for releasing your blogs and articles. As we are often saying, it is so important to publish blogs and articles to improve your online presence and promote your business. You might wish to impart your knowledge or give advice on how to do something and using a platform such as WordPress is ideal. Not only is WordPress free to use but there is plenty of online assistance and a forum to help you if you require it. It is easy to manage, easy to upload content, images and video too. Take a look at these articles and see how WordPress could benefit your business.

WordPress is the leading blogging software. It has gained popularity because it was free, was well-designed and had a very active bunch of volunteers helping develop the package.

Rapidly it has become the most popular blogging package on the Internet. This has led to tens of thousands of developers producing thousands of plug-ins and themes, enhancing the package and the look of blogs in general.

Below are 10 reasons why you must use WordPress

1 – It is the most widely used blogging software around

WordPress is now the market leader in both blogging and content management, open source, free software packages.

Its popularity is growing and for the majority of bloggers it is the obvious choice to use.

2 – WordPress is free

Because of its popularity WordPress has a great deal of support in this has enabled it to develop fast. The package is now very sophisticated and has the appearance of a commercial product. The fact that it is free is a great bonus — and makes it a program that you can afford, no, it is a program that you cannot afford NOT to use Click here to continue

Further reading

How to use WordPress for business

Getting started with WordPress

Top 10 reasons to use WordPress for your website


Increasing your conversion rates

It is all very well having a flashy all singing, all dancing website but if it is not converting visits to sales then it is not doing its job. Business and ecommerce websites are all about conversions and it is important that you have a good rate in order to be successful. There are many ideas to increase conversion rates but there is no foolproof remedy. Keeping your content current and changing it regularly helps, ensuring your site is in full working order is essential because broken links or pages will drive visitors away, make sure the site is easy to navigate as there is nothing more frustrating for visitors than not being able to find what they are looking for. It is all about giving customers what they want and being transparent with costs, be innovative and use your imagination but try not to go too over the top. Here are some useful articles which may be helpful.

We humans tend to stick with what we know. That can lead to great things as we specialize (the invention of the light bulb and the telephone for instance). But it can also lead to diminishing returns, especially when our business requires us to deliver results across a variety of disciplines.

For online merchants, familiarity with the methods for driving website traffic often creates a tendency to get caught up in driving more and more traffic. As an industry, we’re starting to see increased focus on optimizing conversion rates as an alternative to chasing increasingly expensive sources of traffic coming from SEO, PPC, email, and social campaigns.

But as with most relatively new fields, venturing into conversion optimization can be daunting, and it can be hard to figure out where to start. A good place to start is by figuring out where you currently stand. There are many analytics tools that help merchants understand their visitors by segmenting the traffic.

Critical to success for small and mid-size sites is making the segmentation data accessible, and then testable. It’s achievable and appropriate for large merchants to do deep mathematical modeling of traffic and personas – but for the majority of the market it can be incredibly powerful to simply monitor basic visitor segments and then consider new ways to interact with them. Click here to continue.

Further reading

53 ways to increase your conversion rates

5 ways to improve your B2B conversion rates

The ultimate guide to increasing ecommerce conversion rates

A positive online reputation

It is so important to obtain and then maintain a positive online reputation so that you and your business are seen as being decent and reputable. Unfortunately, the internet is a free for all and anyone can write anything about anybody whether it is true or not, so it is vital that you head off any negative items particularly if they are not true or unfair. It may be that someone has made an off the cuff remark about you or your firm and it has then gone viral on social media giving you a bad name. This can be immensely damaging and if you are not even aware of the problem, you cannot do anything about it. Making use of our online reputation management services can greatly assist you in this quest.

Two decades ago, an executive made a very public and damaging mistake. They spent years regretting that decision and abandoned their profession. They found a new, honest career and in 2007 took a promising job. In 2008, a coworker dug up their past on Google. They were instantly terminated.

In 2008, a business owner found their personal beliefs exposed to the public. There was an immediate and hostile reaction that cemented itself at the top of the search results for both their name and the company’s. The company’s bottom line suffered.

In 2009, an industry leader found that they were the subjects of a disparaging article from one of the world’s major news networks. In a matter of hours, the article was ranking in the search engines for the company’s name. Clients started calling inquiring about the news report, asking “are the allegations true?” They weren’t, but their reputation was tarnished.

In 2009, a small business found their former employee posting negative remarks on an industry-specific forum with an anonymous username. A day later, the forum was ranking second on Google for the company’s name. In the midst of an economic recession, responding to their accuser wasted precious time and energy. Click here to continue reading.

Further information

Trying to maintain your online reputation

Maintaining a positive business reputation



Boosting your online presence

It is a constant and ongoing task keeping your online presence in a prominent position. There are so many competing sites who are all trying to get the upper hand that even just keeping your place in the organic listings can be very time consuming. There are so many different ways of boosting your online presence and some will work and some will not, so a lot of it is trial and error. However, there are some golden rules to follow which include interacting with your clients/followers, keep the content on your site current and make use of social media. Here are a few ideas which may help you maintain your online presence.

Like most savvy online marketers, you probably already use a combination of outreach channels to get your message into the hands — or, more accurately, the eyes and ears — of your potential customers. That’s great. But you can do more. Here, I’ll dive into a handful of easy social techniques and tools that you can use to not only get your party started but keep it lively and make it popular as well.

You’ve started with the basics, such as online media, keyword buys, and e-mail aimed at your opt-in customers. These always have and still do make sense. Regardless of age or technology-use profile, nearly everyone online now makes use of at least one of these channels.

Now you’re wondering, “What else can I do?” For starters, change that question and instead ask, “What can my customers do for me?” If you’ve got your interruptive outreach channels covered — meaning, you’re potentially visible and simply waiting for notice in all the right places — then being more interruptive probably isn’t going to get you very far. At a certain point, saturation, the point at which additional spend in outreach channels results in a near-zero or negative change in positive awareness, takes over. Click here to continue.


Further information

4 simple ways to boost your online presence

15 Twitter tools to boost your online presence and productivity

10 tips for boosting your online presence

Understanding Google’s algorithms

Whether your site was affected by Google’s algorithms or not, it is still important to keep making your site attractive to the search engines. By understanding and keeping ahead of the changes, you will keep your site visible.

The term “webspam” refers to low-quality sites that use manipulative search engine optimization strategies to win rankings and traffic. Google’s war on webspam has reached an all-time high, with the search giant churning out an average of one-to-two updates a day. Understanding these algorithm updates and how they impact your place in Google’s search results is important to defining your SEO strategy.

The Panda and Penguin algorithm updates have taken the lion’s share of attention this year in the SEO industry. The Panda updates focus on downgrading shallow or duplicative content. Sites that use stock product descriptions that are used across many other sites were affected, as were “content farms” that specialized in creating many thousands of pages of content with little useful information. The brunt of the Panda upheaval was felt in February 2011 when the algorithm was first introduced. The updates we’re seeing now are minor algorithm tweaks or refreshes with comparatively small impact.

The Penguin algorithm updates are being felt strongly this year, though. Launched in April, Penguin targets sites with low-quality link profiles. In years past, link-building strategies tended to focus on easily acquired links such as links from directories, article repositories, wikis, and comments on blogs. Many times these low-quality links were also paired with highly optimized anchor text in an attempt to squeeze as much value into each link built. But precisely because they’re easily acquired, these links are worth very little individually even though they could be built in large numbers. Click here to continue.


Further information

How to deal with Google algorithm changes

Google Panda and Penguin: how to identify problems

Understanding Google’s algorithms

Finding the key to repeat customers

For most online businesses, return customers are very important and encouraging them to come back to your website to purchase again is the goal. It is an uphill task and with the number of websites selling identical or similar items to you is exponential so customer loyalty is worth investing time and money in.

Whether the economy is great or in the pits, your business not only needs to find good customers, but you also need to know how to keep good customers.

Some facts are indisputable. When it comes to customer relations, one fact that bears the test of time has to do with the cost associated with acquiring a customer versus how much it takes to keep a customer. Some experts feel that it can cost your business five, six, maybe as much as seven times to get a new customer as it takes to keep a customer once they are buying whatever you are selling. If this is even close to being true, and we’ll assume the facts are on the right path, what can your business do to maximize its investment in customer acquisition through effective customer retention?

The following are five techniques you might consider implementing within your business processes. When it comes to customers, they are not all the same, and how you treat various sub-groups of them can spell the difference between bottom line success and failure. http://www.returncustomer.com/2011/02/02/5-effective-ways-to-retain-customers-in-good-and-bad-times/.

Further information

Ecommerce Stats: the importance of returning customers

How to get customers and keep them coming back

How to get repeat customers, 7 steps


Reaching your target audience

With advertising budgets so restricted these days, it is very important that any campaign or strategy reaches the target audience so that you have the best chance of conducting business. But how do you go about reaching them? Here are a few ideas to help you.

Your content marketing plan is finally ready. You articles have been written, proof-read, fine-tuned and the finished products are exquisite. You are ready to launch your business-to-business content marketing campaign.


But . . . exactly how are you going to reach your target market?

You need to determine where online your target prospects spend their time. For contacts you already have, you can simply ask. Request they fill out a survey telling you which websites they visit, which blogs or forums they read, which associations do they follow, do they spend time on Twitter or LinkedIn or other social sites? Offer a free whitepaper in exchange for their completed survey.

For reaching new prospects you will need to take additional steps to help you determine what your market prospects find interesting and relevant and where they look for it. With this information, you can customize your messages, focus your marketing, and target your ideal market.

Step One: Focus on thinking like your target prospect. What do they want? What do they need? What are they interested in? Traditional marketing is focused on what you are offering and why the consumer needs it. With content marketing the focus changes to what the consumer is in need of, and how you can provide a solution to that need. Click here to continue.


Further information

How to reach your target market

Reaching your target audience

Using your blog to reach your target market

How to successfully reach your target audience via Facebook

How Instagram can help small business

As we are always saying, social media is an extremely useful tool to your whole marketing strategy. Instagram is now becoming very popular with small businesses who wish to promote particular goods.

Nothing like a mini-vacation at Rehoboth Beach this weekend to relax and to help me see clearly! The weather was 70-degrees in November and there was no damage from Hurricane Sandy – NICE! I love strolling the beach AND I love ending up most strolls at Dogfish Head Brewery!

I love taking photos of where I have been and great moments in marketing. And, I have been using Instagram more recently, since I really am a closet iPhone photographer (you should see the pictures of closets I have taken!). As I was strolling through Rehoboth and sitting in Dogfish Head Brew Pub I realized that not too many of these Rehoboth businesses seem to be embracing Instagram(social media either for that matter), with no one suggesting that customers should follow them on Instagram!

I have been evangelizing Instragram for it’s ease of use, high-engagement with customers and simple and visual way of communicating. The adoption rate of this “new” social media platform are huge!

Over the past sixty days, I have had many of my small business friends ask me about Instagram and how and if they should use it. I feel it is this silent tidal way of a social media platform, since it now has 100 million users (according to Zuckerberg) that are sharing over 4 billion photos! What a picture-perfect opportunity for them! In fact, Instagram now has 10 times the engagement of Facebook, so with all of those facts combined, then, yes! Instagram should be on their and every other business’ radar!

Developing a way for your business to use Instagram is important to you because:

  • Awareness. It will increase you brand’s or store’s awareness given the viral effect of the sharing and commenting
  • Community. Build community for your brand or store given the interaction opportunities and sharing
  • Sales. Drive traffic to your store or purchases for your product given the inclusions of the right types of pictures~
Further information


Making sure your online business is not losing out

Recent reports show that UK businesses could be missing out when it comes to the online side of things. Ensuring your business has a prominent online profile is so important these days and it all begins with having a superior website which has been properly optimized.

As more startups conduct business online, it is increasingly important to learn to optimize conversions – that is, the number of sales a company makes per visitor. Sales can relate to actual payments, signups, or other conversions that are critical to the advancement of your business model. There are a few simple actions any startup can make to increase the likelihood of turning a visitor into a paying customer.


First, from the outset you must set the behavioral tone for your visitors on your homepage and offer compelling calls to action. If you frequently rented out your apartment and had a specific set of rules for how you would like each tenant to conduct himself in your home, you wouldn’t hide the rulebook under your bed, would you? The same idea applies to your homepage. When people visit your site, be clear about telling them upfront what you would like them to do and how they should behave. Call to action buttons are like signposts on the road: they direct traffic to where you want it to go. If you don’t guide visitors towards taking a desired action, then chances are they won’t do anything you want them to do, and you will lose their business. If you want them to sign up for a newsletter, tell them. If you want them to make a purchase, then create an emphatic purchase button that calls for them to click on it. Make sure you give your visitors specific instructions for how you would like them to navigate your site or else they will navigate themselves right off your page and onto someone else’s.

Further information