It is so important to grasp every opportunity that comes your way and this is particularly so when running your own business. Creating opportunities is something we can all do and attracting the right sort of visitor to your website is often the goal of many business owners. There are many ways of reaching out to your audience but you need to know who you want to attract and how to go about getting them. Making use of a small portion of the social media that is available is one way of doing this and it allows you to engage with your audience, this can increase your followers significantly and can in turn lead to more business. Here are some ideas to help you create good content for your posts, blogs and articles.
Content marketing is becoming an increasingly significant element of online marketing strategies. We’re all familiar with the saying “content is king.” But now, where we post and share our content is secondary only to the quality of the content we create.
Though it may seem like a straightforward concept (create great content and share it), content marketing isn’t all that simple.
For a content marketing campaign to be successful, a well-developed strategy is necessary — taking industry, content type, distribution channels and more into consideration. If you create web pages, blog posts, videos or other types of content online, you are considered a publisher. So, it’s time to think like a publisher when it comes to developing your content marketing strategy….More at Creating a Content Marketing Strategy for Your Website
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- Inside Ugg’s Content–Marketing Strategy | Digiday
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- Operationalize Your Content Marketing Strategy | Edelman Digital