Making use of social media

Social media has become an effective and popular tool in marketing. Trying to get your company noticed is not always easy and getting an edge on your competitors is always a bonus.

Remember that social media is not designed to be complicated, nobody would bother using it if it was, so it is easy and convenient to use. This is one reason why sites like Twitter are so popular. It is very easy to set up an account, which is free of charge, and off you go! One rule to remember with Twitter though, is to engage with your followers. Have a conversation with them, give them interesting titbits, show them photos, video clips on YouTube and anything else that will encourage them to visit your website and share your tweets (or re-tweet) with others.

There are many social media networking sites and although Facebook is very popular, you should not neglect others. LinkedIn is great for professionals and business, particularly if you prefer a more personal approach. Twitter has already been mentioned, Digg is another that is worthwhile. Take a bit of time to familiarize yourself with social media sites and choose the ones that will best suit your business needs.

Blogging is a great way of getting interesting information out there. Many bloggers pride themselves on being credible and accurate in the information they provide, so having a good blog is well worth the effort. Also, if someone who has had good service from your company mentions you in their blog, this is great publicity.

Keyword research is a very useful tool

Keywords are used by the search engines to look up and then list the relevant (or sometimes not so relevant) links when someone types in a query in the search box. Keyword research has long been used by SEO professionals as a tool for promoting customers’ websites. When trying to get your website listed by the search engines it is always a good idea to do some keyword research. By doing this research you will be better placed to market your website to the right audience and therefore, potential customers. It can be a bit of a challenge to find good quality keywords that will ensure you are visible.

It is important to ensure that your website contains good written content that has been richly laced with relevant keywords. If you have chosen good quality keywords these will ensure you are picked up by the search engines. Again, doing keyword research can help you ensure that your website is properly laced with good keywords and key phrases. This is why it is so important to write relevant content, there is no point in talking about spring flowers if your site is about cars however, if your site is about garden tools, then talking about spring flowers would be a relevant subject to incorporate garden tools into.

There are specific tools on the internet to help you identify good keywords and these can give you some very good results. Often choosing keywords is about using your common sense but sometimes we can forget the obvious so research is always useful. If you don’t want to do keyword research yourself, there are many very good companies offering these services.

Don’t underestimate Twitter as a marketing tool

Many people overlook the business potential of using Twitter and learning how to use Twitter can one of the best decisions you make for your online business. If you are willing to learn how to use Twitter competently, you can quickly and easily have a responsive following that sends traffic to website. One of the reasons people do not realize the potential being offered by using Twitter is a lack of information and understanding. If you are not sure how to use Twitter or what it does then you need to understand that Twitter is essentially a “micro-blogging” service. All you need to do is post some information or a ‘tweet’. Twitter is a social networking idea that uses “followers” as the main audience for tweets. Adding followers can be done easily and one way is to seek others with a common interest. Once you have found them, you can follow, send them a direct message or re-tweet information that you think your own followers might be interested.

Once you have a set of followers, it is essential that you deliver interesting content regularly. If you are inconsistent with your tweets or they are of little worth, you will find little or no success with this social networking site. When you provide consistent quality content, not only will your followers pay attention, but they will share that content with others. You can also learn how to use Twitter automation tools and these are great for anyone who is wants to use Twitter as a part of their online marketing strategy. This allows you to put your account on auto-pilot so that you can spend your time on other aspects of your business.

Some things to consider before building your website

Most businesses have a website these days and having a prominent online presence is important or even vital for many of them. There are basically two ways of getting a website, build one yourself or hire a professional to do it for you. Whichever way you choose to go, you must ensure that your website looks and feels professional and is easy to use. The easy to use bit is where a lot of businesses fall down, I don’t know how many times I’ve tried to purchase something and not been able to find the basket or to get to the checkout, so I have (like many others will do), abandoned the whole exercise and purchased my goods elsewhere.

Don’t be tempted to overfill your pages, keep it all short and sweet with just enough relevant information to keep visitors interested enough to make a purchase. Make the basket and checkout buttons very visible and always be clear with your shipping fees. There is nothing worse for a potential customer than getting through checkout and discovering that the shipping fees are too expensive. Don’t have hidden charges, be upfront with all your fees so that what the customer sees is what the customer pays.

Be careful with colours and designs, keep things fairly plain and simple. Make your text easy to read, don’t try to be clever with colours, we all see things differently and what looks great to one person might give someone else a migraine. As with most stylish and elegant things, less is more so take some time to carefully consider and design your website so that you give your business the best possible chance of being a success.