Social media has become an effective and popular tool in marketing. Trying to get your company noticed is not always easy and getting an edge on your competitors is always a bonus.
Remember that social media is not designed to be complicated, nobody would bother using it if it was, so it is easy and convenient to use. This is one reason why sites like Twitter are so popular. It is very easy to set up an account, which is free of charge, and off you go! One rule to remember with Twitter though, is to engage with your followers. Have a conversation with them, give them interesting titbits, show them photos, video clips on YouTube and anything else that will encourage them to visit your website and share your tweets (or re-tweet) with others.
There are many social media networking sites and although Facebook is very popular, you should not neglect others. LinkedIn is great for professionals and business, particularly if you prefer a more personal approach. Twitter has already been mentioned, Digg is another that is worthwhile. Take a bit of time to familiarize yourself with social media sites and choose the ones that will best suit your business needs.
Blogging is a great way of getting interesting information out there. Many bloggers pride themselves on being credible and accurate in the information they provide, so having a good blog is well worth the effort. Also, if someone who has had good service from your company mentions you in their blog, this is great publicity.