I have been working in the area of Search Engine Optimisation for 14 years now and have seen a lot of changes (and also a lot of misinformation published) so it was with a lot of JOY that I found this blog and its attached Infographic.
The whole thing is 100% sense and accurate in my view, in fact I could have (should have?) written it myself. In the full article (only a piece of it included below to keep to the ‘etiquette’ of the web, so you’ll need to go there to see the Infographic) you can see how each of 10 Myths are shown to be just that, myths.
Besides covering the fact that SEO is not Dead (love that one, keeps coming up), it also tells how ‘proper’ SEO is not a bag of tricks but a clever strategic plan that gets a site’s content the exposure it deserves.
The latter phrase is very important though, as now, with Google getting smarter and smarter by the minute (to some degree this smartness is being provided by its users – see my blog on the SEO feedback loop – it’s not all computer power) a site will soon only get really good rankings and traffic if it ie really good (sounds fair to me).
The fact the now Google is ‘demanding’ longer pieces of work is also covered, as well as how Guest Blogging is still a good way of delivering ‘power’ to a site (but only if the site too has great content – remember that bit, it’s important).
Another great myth that is covered is that Google ‘hates SEO’, it does not and in fact needs site’s to co-operate with it and lay things out in a certain way, which after all is a part of SEO.
A great SEO Article and Infographic, do read the curated bit below and then visit the source for the rest and the great Infographic.
If you’ve done any research regarding SEO online, then you’ve probably noticed that in addition to all the tips and tricks everyone claims to know, there are a lot of contradicting statements about the use of SEO as well.
This is because there are a lot of SEO myths floating around, myths that you shouldn’t fall for, myths that makes us cringe every time we come across articles like that.
The following are the 10 most common SEO myths that you should be aware of:
1. SEO is Dead! Again!
This cry of anguish echoes across the web every time that Google releases a new algorithm. It happened when Google released, Panda, Penguin, Florida and Hummingbird Mobilegeddon and it will continue to happen.
And guess what? It’s never true. Here’s the thing – SEO is never going to just be rendered obsolete by one of Google’s algorithms. Instead, it will just become more complicated and, at sometimes, more frustrating. For example, in the early stages of SEO, keywords were all that mattered.
As long as you put as many keywords as possible into your content, your page ranking would increase. Obviously, Google didn’t like this as it diminished the quality of their search results pages. So they changed the algorithm. Now Google puts as much emphasis on social activities, high-quality content and content marketing that it does on keywords.
This made sense for Google to do since more and more content is being posted on the Internet every day, which means competition is getting stronger. In fact, it’s because of the competition that SEO will still play a vital part in online marketing and why there continues to be a growing demand for SEO agencies.
When it comes down to the bottom line, SEO isn’t going anywhere because Google needs these signals in order to accurately determine the quality of content.
2. SEO is All Tricks
Sure, there are “tricks” that you can do in order to boost your page ranking, but these tricks are considered black hat tactics that Google not only frowns upon, but penalizes. Real SEO is about improving content organization and the user browsing experience, which includes:
• Creating helpful and informative content that meets the needs of users.
• Making content easier to find for both users and search engines.
• Improving accessibility through the user experience and the website architecture.
• Optimizing your content for social sharing standards.
• Improving technical standards in order to assist search engines in categorizing and serving content to the proper audience.
• Increasing exposure as well as web traffic through links and mentions.
Tricks have nothing to do with real SEO. Real SEO takes effort and requires quality in order to be effective.
3. SEO is a One-time Effort
One of the biggest misconceptions about SEO is that it’s something you do to your website once and then you’re done. Anyone who thinks this is going to be in for a rude awakening as they watch their page ranking plummet over time. SEO is something that needs to be consistently worked on. The following are a few of the reasons why you need to consistently work on SEO:
• Link degradation – A good website has links to different websites and vice versa. However, if any pages stop working or a website disappears, your links won’t work anymore. This is called link degradation, or link rot. You need to check your links on a regular basis to avoid link degradation.
• Publishing new content – You are going to lose web traffic as well as interest in your brand if you don’t publish new content on a regular basis. New content will attract more visitors, who will then be able to share that content on social channels, causing a domino effect that could result in more leads.
• Evolving search engine algorithms – You’ve got to keep up with new algorithms as they can change how your website is ranked.
• Competition – If you don’t keep your content up to date and release new content regularly, your audience will end up finding its way over to competing websites that do keep their website up to date.
• Outdated content – If you no longer carry a product or offer a service, you need to make sure this is reflected on your website’s content or else you’re going to annoy and confuse potential customers.
4. Meta Tags Don’t Matter
The meta tag includes the title tag, meta description and keywords of a page. Many experts believed meta tags went the way of the dinosaur after the Hummingbird update. Sure, Google doesn’t use them as a factor in its page rankings anymore. However, they are still important as they not only tell search engines what your site is about, they tell users what your site is about.
5. The Length of Content Doesn’t Matter
The length of your content actually does have a big impact on your SEO. If you look at the average length of the content on web pages ranking in the top 10 results for any keyword on Google, you’ll see that it’s at least 2,000 words. In fact, the higher up you look on the search listings page, the more content each web page has. One of the reasons is that longer content is more in-depth than shorter content – and people are much more likely to link to an in-depth piece of content.
Length matters, and longer content performs better.
6. Social Activity Doesn’t Matter
Anyone who says that social activity has no bearing on SEO must be living under a rock. Google takes into account the social signals of your content when determining its page ranking. Content that is shared, liked or commented on will be rewarded with higher page rankings. This is because Google takes social activity as a sign of quality.
7. Guest Blogging Doesn’t Work Anymore
There was a big uproar in 2014 when Matt Cutts announced that guest blogging no longer worked. Except that this isn’t what he said. He said that you shouldn’t use guest blogging as a way to get links. What people were misunderstanding was that he was warning against publishing poor content on other blogs as a means of improving your link building campaign. Guest blogging is no different than regular blogging – you’re posting content online.
Matt Cutts later took back what he said about guest posting and apologized.
8. You’ll Lose Traffic if You Link to Other Websites
Yes, you will be redirecting visitors away from your website if you do this. But it’s only a temporary loss of traffic. By linking to authority websites, you’re showing visitors that you are willing to provide them with high quality content no matter where it’s located. If anything, this builds trust in your visitors. Not to mention that by linking to strong websites you’ll help boost your web ranking, which in turn will help bring in more organic traffic. The following are a few tips you should keep in mind when linking to authority websites:
9. Google Hates SEO
Google doesn’t hate SEO at all – in fact, it depends on it to help better match high quality content to user search intent. What it doesn’t like is websites that attempt to take advantage of SEO in order to artificially boost their page rankings since this hurts the quality of Google’s search results. Embrace SEO as a way to create a high quality website and to improve your reach, not as a way to just get more traffic.
10. Great Content is All You Need
You’ve heard it so many times – “Content Is King.” It’s true to an extent, great content is the foundation of a successful online marketing campaign. However, just because you produce amazing content doesn’t mean that readers will start magically appearing to promote your content and brand for you. SEO is necessary in order to get your content the exposure it needs to have an impact.
These are 10 all-too-common SEO myths that you should make sure you don’t fall for!