How will your website attract Google and other search engines? Whilst having a good design is important and rich content is paramount, there are other matters that you will need to consider if you are to get the very best from your web presence. SOM offers specialist SEO Services in the West Midlands UK.
Adwords can be a really useful tool when you want to drive traffic to a site. But you need to select the right words to ‘bid’ upon, and then build the campaign in the correct manner, breaking down the words into groups and associating these with the right Advert and Landing Page. Then, you have to monitor the PPC campaign closely to see which words produce the desired results, changing things to see what works the best. It is a sad fact that most Adwords campaigns are not set up and monitored correctly, with a lot money being wasted in the process.
Online Marketing Award 2019
If you want Quality Traffic to your site then you need to make sure it is ‘attractive’ to the Search Engines, in short your site’s pages need to be ‘optimised for the Search Engines’. This entails laying the pages out in the manner in which they expect, putting the target words in the right places so that they can be easily found and are recognised as being important. The whole process (should) starts with thorough, detailed Keyword Research, the purpose of which is to identify the words that are used on the Search Engines in a market area. The selected these words (these being chosen as the ones most likely to convert) can be woven into the site (using a process of ‘reverse engineering’ the current top ranking pages) and the task of Off Page (link building) optimisation commenced.
Is your site getting lots of traffic, but not making any sales or producing any leads? There can be a whole host of reasons for this, the first step being to examine the Analytics for the site (including Google’s Search Console) so that a picture of what traffic the site is getting can be built up. Then the performance of the pages can be assessed, questions like ‘How long do people stay on a page’ and ‘Where do most people exit the site from?’ being asked and answered. Issues like the correct matching of Adwords campaigns to Landing Pages are also assessed. It may even be necessary to go one step further and have some independent ‘User Testing’ in order to see whether people can navigate the site and indeed ‘get the message’ you are trying to put across.
Social Media is all the buzz these days and for good reason. Used the right way Social Media can both increase SERPs rankings and traffic, not to mention the level of conversions.
The Internet is indeed a powerful weapon, and used in the wrong way for malicious purposes can cause businesses real problems. Whether it is Social Media or the Google Suggestion box we can help.
Google’s free Analytics offers a whole host of information to the website owner, perhaps too much? That is why we offer services based on helping people understand what is going on on their site.