SEO Hereford – Search Engine Optimisation Consultancy- Herefordshire & West Midlands

Do you want to make your website more effective?

The first step is to increase the number of visitors, as putting it simply, the more visitors you have, the greater a chance of an enquiry or sale.

Let us locate the issues that are stopping your site performing as you would want, fix them and make all the changes needed, all with minimum effort on your part.

Call us on 01981 259 885 or use our contact form and we will call you

To see all the ways we can help you, check out our SERVICES section

To see how we have helped others, have a look at our CASE STUDIES

To see what we know and find out what is going on in the Search Engine World, have a look at our BLOG

And if you want more traffic to your website

send us an email (info@somltd.co.uk)
use our contact form, or
Call us on 01981 259 885 or 0178 18 423 090

Reducing the Costs of Pay Per Click

Adwords can be a really useful tool when you want to drive traffic to a site. But you need to select the right words to ‘bid’ upon, and then build the campaign in the correct manner, breaking down the words into groups and associating these with the right Advert and Landing Page. Then, you have to monitor the PPC campaign closely to see which words produce the desired results, changing things to see what works the best. It is a sad fact that most Adwords campaigns are not set up and monitored correctly, with a lot money being wasted in the process.

Organic Lisitings – Get The Rankings Your Site Deserves

Online Marketing Award 2019

If you want Quality Traffic to your site then you need to make sure it is ‘attractive’ to the Search Engines, in short your site’s pages need to be ‘optimised for the Search Engines’. This entails laying the pages out in the manner in which they expect, putting the target words in the right places so that they can be easily found and are recognised as being important. The whole process (should) starts with thorough, detailed Keyword Research, the purpose of which is to identify the words that are used on the Search Engines in a market area. The selected these words (these being chosen as the ones most likely to convert) can be woven into the site (using a process of ‘reverse engineering’ the current top ranking pages) and the task of Off Page (link building) optimisation commenced.

Conversion Rates – Your Site Not Converting?

Is your site getting lots of traffic, but not making any sales or producing any leads? There can be a whole host of reasons for this, the first step being to examine the Analytics for the site (including Google’s Search Console) so that a picture of what traffic the site is getting can be built up. Then the performance of the pages can be assessed, questions like ‘How long do people stay on a page’ and ‘Where do most people exit the site from?’ being asked and answered. Issues like the correct matching of Adwords campaigns to Landing Pages are also assessed. It may even be necessary to go one step further and have some independent ‘User Testing’ in order to see whether people can navigate the site and indeed ‘get the message’ you are trying to put across.

Social Media Optimisation – Increasing Targeted Traffic

Social Media is all the buzz these days and for good reason. Used the right way Social Media can both increase SERPs rankings and traffic, not to mention the level of conversions.

Reputation Management – Got an Online Reputation Problem?

The Internet is indeed a powerful weapon, and used in the wrong way for malicious purposes can cause businesses real problems. Whether it is Social Media or the Google Suggestion box we can help.

Google Analytics – What is Working and What is Not?

Google’s free Analytics offers a whole host of information to the website owner, perhaps too much? That is why we offer services based on helping people understand what is going on on their site.