Website owners should be using Google Analytics to monitor what is going on, what works, what does not, where traffic is going and what the conversion rates are. If you are not doing this, it might be a good idea start doing so. We have found some helpful information which can guide you.
Social media activity should be a big part of your overall online marketing activity. One of the big debates that’s raged on for a long time is how to effectively measure social media results.
In this article I’ll explain how you can use Google Analytics to monitor how well your social media efforts are working.
Where to find the information
If you log in to your Google Analytics account then click on the traffic sources menu on the left hand side, you’ll see a list of sub-menus appear underneath as below.