|
|
|
Blog ManagementMany businesses have set up Blogs over the past year or so, this being course as they know that these can not only boost their search engine rankings, but also as they increase the likelihood of being found (for long tail searches). A good blog can also increase conversions as people 'like' people who help them, and a good blog can certainly do that. However, as many have found, keeping a blog going can be a real chore (it is said that some 80% of blogs 'die' because of this), thus SOM's blog commenting service has been introduced. Here we not only post blogs, but we can also manage all the comments and promote the blog using various tools. We can even set a blog up for you as well as managing any updates and backups. |
News Items Service
Rather than rely of the use of RSS feeds to sites (which are not unique and cannot always be read by the Engines in any case) SOM provides a service that provides unique news items for any site. Two levels of service are provided, thus covering the needs of those customers who want their site to offer 'hot news' (almost as it happens), as well as those that require news to make their site more interesting to the Search Engines and human visitor alike. |
Search Engine Optimisation (on page)
SOM has a track record of achieving top rankings for sites of all sizes and market sectors, even very new sites (less than 6 months old) have gained first page positions on Google UK when under our care. SOM only uses 'white hat', ethical techniques, and by attacking the problem on a broad front, avoids the issues caused by the celebrated Google dance. Off Page optimisation services, an essential part of SEO are also provided. Full training so that SEO can be taken in house also offered. |
Search Engine Optimisation (Linking Strategies)Blogs, Articles, Forums & On Line Press Releases SOM’s track record of achievements in the field of SEO owes a lot the methods we use when manipulating the linking strategies of our clients websites. As with on page SEO, SOM uses a variety of methods in the off page optimisation area, thus again reducing the effects of any changes in the Engines rule sets (in fact we often see our results improve). SOM uses the following off page linking methods
An integral part of SOM’s strategic linking services, our article and press release creation service is also available as stand alone packages. Both of these methods are proven to increase both rankings and the stickability of websites |
Analytics & Conversion EnhancementGetting a potential customer to your website is only half the battle, as you then have to get them to do what you want, be it to buy something, or more often than not, start a conversation with you. This can take some doing, the breaking of the “anonymity barrier” requiring some degree of commitment on behalf of the would be customer. Working with our partners, SOM can provide a whole range of conversion enhancement services, all with one target in mind, to get your customers talking to you. |
Newsletters & Email MarketingWorking with various partners, SOM can provide you with a range of Newsletter and Email marketing services, these including a fully automated offering (Automated Targeted Marketing). SOM’ s service includes all copywriting and layout, as well as sending and reporting facilities. Full tracking and profiling can also be provided. As with all SOM’s products, we will work alongside any internal resources you have, filling in the gaps as required. Please do ask for examples |
The Before You Sign ServiceOver the years of its operation, SOM has encountered many sites that have been built with no regard to the needs of the Search Engines, or for that matter for the needs of the visitor / potential customer. Whilst it is possible to alter many of these sites after they have been built, it can be a costly affair and in any case will undoubtedly mean paying twice for what should (in SOM’s view) have been provided in the first place. SOM’s “before you sign” service has been designed to ensure that the website construction (especially important in the case of content managed or database driven sites) will meet the requirements of the Search Engines. Please do ask for details and examples |
These days all the buzz is about Social Media, Twitter, Facebook, Utube and the various 'Bookmarking' sites all becoming hot topics (and hot property).
The 'power' of this area is ever increasing and the fact that Google and Bing are making overtures to Twitter and Facebook (and that Google has bought YouTube) are just a couple of the reasons that no website owner can now realistically ignore these sites in their marketing strategy. The fact is however that many businesses do not have the time or knowledge to operate in this area, and that is just where SOM fit it, we can do what you can't and thus allow you to concentrate on doing what you know the best, running Your business.
Please ask for details
You may not know it, but those Tweets you see all the time are a constant worry to the big companies about today. One example of this was said to have occured when Google integrated Tweets into its Search Engine results. The marketing / public relations department at Starbucks went crazy as they were worried that a 'bad tweet' could be shown on the front page, just below the 'Google Places' map when people searched for their local coffee bar.
It goes a lot futher than that of course, today businesses have to be aware of bad comments on the many review sites that are around today, not to mention a campaign on Facebook alerting potential customers about something or other?
Then there is Google's own 'suggestion box', which is another story altogether.
Whatever, if your business finds itself in difficulty then SOM can help. Do please get in touch.
0845 170 1800 or email us at info@s-o-marketing.co.uk
Serendipity Online Marketing Ltd
Costrels | Eaton Bishop
Hereford | HR2 9QW
Relevant Tags
Search Engine Optimisation
Search Engine Marketing
Social Media Marketing
Social Media Optimisation
twitter, facebook, sem, seo, ppc, smm
Serendipity Online Marketing Ltd is a company registered in England and Wales with company registration number 7351077 and registered offices at: Costrels, Eaton Bishop, Hereford, HR2 9QW.